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SLC students shine in worldwide business simulation


A team of SLC business students from Cornwall was one of only four teams of more than 3000 from across the globe to rank in the Top 30 in The Business Strategy Game (BSG), an online "competition-based" strategy simulation game.

For the simulation, class members are divided into management teams and assigned to run an athletic footwear company in head-to-head competition against companies run by other class members. Companies compete in a global market arena, selling branded and private-label athletic footwear in four regions — Europe-Africa, North America, Asia-Pacific, and Latin America. Company operations parallel those of actual athletic footwear companies Nike, Adidas-Reebok, and New Balance.

"Our team is thankful for the opportunity to play this business simulation while attending St. Lawrence College," said student and team co-manager Sylvie Vivarais. "We learned that in order to succeed you need to be adaptable and to stay focused on the many business environments surrounding your company. We ran the business as if it was a real company. The reason for our success is that we always stayed two steps ahead of our competition."

The best-performing BSG companies are identified each week in the categories of Stock Price, Earnings per Share (EPS), and Return on Equity (ROE). During the week of March 21, there were 3,488 teams from 221 colleges and universities participating in the simulation world-wide.

The team of Harbinger from St. Lawrence College earned a Global Top 100 ranking on the three performance criteria:

Earnings per Share of $20.34 was the 14th best EPS performance of the week
Return on Equity of 49.2% was the 20th best ROE performance of the week
Stock Price of $357.47 was the 30th best Stock Price performance of the week, worldwide!

The co-managers of the SLC team are Sylvie Vivarais and Adan Condie.