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SLC Marketing Communications Students Win National Competition


A team of Marketing Communications students from St. Lawrence College was victorious in a prestigious national competition this past weekend in Montreal, beating 22 teams from colleges across Canada. Winning students are Stephanie Dowhy (3rd year IMC), Brook Johnston (2nd year IMC) and Allison Townsend (2nd year IMC).

The fifth annual Vanier College BDC Case Challenge was held February 13 – 14. Teams were given three hours to analyze a business problem, create a PowerPoint presentation, and present a realistic marketing plan to a panel of judges and experts from business, industry and education. Teams were judged on the practicality of their plans and the quality of their presentations.

The success of the team once again demonstrates the quality of education and practical training offered at St. Lawrence College, according to Kip Tuckwell, faculty advisor. "The students clearly demonstrated how capable they were of applying marketing concepts in a real world situation, and at a very high level," Tuckwell said. "The judges recognized their desire to excel in a very intense and competitive environment."

Stephanie Dowhy and Brook Johnston were also winners of the Marketing Case event at the recent Ontario Colleges’ Marketing Competition.

Kip Tuckwell accompanied the team and was impressed with the quality of the presentation and plans from all of the colleges in the final round. "All of the students were so professional in their approach to things and for them to perform under so much pressure in front of a live audience, and in such a confident manner, was simply amazing."

This year Vanier hosted teams from Quebec, Ontario, the Maritimes and Alberta, during the competition. The colleges participating included Vanier College, Dawson College, John Abbott College, Champlain College, St-Lambert , Collège Lionel-Groulx, Cégep régional de Lanaudière à Joliette, Cégep André Laurendeau, Collège Rosemont, and Cégep du Vieux Montréal from Québec; Centennial College, Seneca College, Algonquin College, St Lawrence College - Cornwall and Kingston, Sheridan College, Mohawk College, Georgian College, Niagara College, Humber College, Durham College from Ontario; New Brunswick Community College, Nova Scotia Community College, and Northern Alberta Institute of Technology.