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Business Marketing

Kingston Campus | Program Code: 0261 | Open for International Students
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Overview

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second-year courses include integrated marketing communications, professional selling, consumer behaviour, design and digital experience, marketing metrics and analysis, retail marketing strategies, e-commerce, business simulations, and entrepreneurship. You become career-ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self-assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where the majority of your professors are full time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking.

Program Details

Code 0261
Start Date May, January, November, September, October
Credential Ontario College Diploma
Campus Kingston
Program Length 2 Years
Delivery Full-Time
Open for international students
Special May Intake - International Students Only
*NOTE - for November, applicants should apply at OCAS as a Business Fundamentals student (K0973OC) and will transition into the Business program area of their choice.

Program Highlights

Experience Applied Learning through:

  • One marketing placement
  • Networking with business professionals
  • Integrated Marketing Communications simulation
  • Hands-on experience with Shopify e-commerce platform & Shopify badges
  • Consumer behaviour and segmentation tools including Environics Analytics PRISM5
  • Small class sizes with committed business and teaching professionals
  • Professional Development Competition
  • Great Canadian Sales Competition
  • Learning Outcomes

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.

Opportunities to engage include:

  • Networking & Placeent Events
  • Field Trips
  • Enactus SLC
  • Great Canadian Sales Competition
  • Toastmasters
  • Young Women’s Innovator Conference

Open the door to opportunity and challenge yourself to be your best. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator.

*NOTE: You can start this program in October and January. Applicants should apply at www.ontariocolleges.ca as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.

Program Outline

  • Semester 2:
    Business Elective - Choose ONE of the following: ECON1 or ECON2
    Business Electives - Choose TWO of the following: ACCT 2, HUMA 53 or ADMN 2000

2020-2021

Introductory Accounting is intended to provide an overview of financial accounting. Canadian generally accepted accounting principles are used as the foundation to complete the accounting cycle, perform the adjusting process and prepare financial statements for both service and merchandising entities. Additional topics also include payroll, petty cash and bank reconciliations.

This course provides an overview of how businesses function in general, and specifically reviews business within the Canadian context. The course will also examines the relationships between the organization and its owners, employees, customers, suppliers, governments and the community. The course will also provide an overview of the various functional areas within a typical organization. The course will also explore the current Canadian business environment.

This course offers an opportunity to explore a variety of business careers and to engage with business professionals. It provides insight into workplace expectations, future employment trends and focuses on the essential employability skills. Activities and sessions are designed to enhance student attributes as well to aid in making a realistic assessment of the many opportunities available upon graduation and how to prepare for them. Course activities primarily involve independent learning opportunities.

COMM 34 provides instruction and practice in college and workplace communication skills with an emphasis on the development of strategies to organize and express ideas in a clear and professional manner suitable to a variety of audiences. Course work also provides opportunities for the development of writing, grammar, research, citation, analytical, reading, and listening skills.

This is an introductory computer course that familiarizes students with the functionality of internal college systems and the current version of Microsoft Word, Excel, and PowerPoint. It also explores the theory and concepts of computer hardware and software, with a hands-on introduction to the Windows operating system, file management techniques, and Internet browsers. This course allows students to navigate through the software applications and learn how to create effective documents, spreadsheets, and presentations.

Entering a new environment presents challenges as we transition to a new set of values and expectations within a new organizational culture. This course is designed to examine the process of adjustment and to equip students with strategies for making successful transitions.

The purpose of this course is to prepare students to be successful in business and financial mathematics. This course emphasizes the development of business-related numeracy and algebraic skills. Topics covered include order of operations, percentages/fractions/ratios, exponents, logarithms, algebra, linear equations, linear systems, linear inequalities, and simple and compound interest. These topics are applied to business concerns such as taxation, allocation, currency conversion and the consumer price index. Graphical optimization to maximize profit and minimize costs is addressed. 

In this course, emphasis is on practical business communication skills including research, organization, logic, composition, and speaking skills. The course includes a career segment that focusing on the development of a targeted resume and cover letter. Skills are developed through a variety of reading, writing, and oral presentation activities.

Prerequisite(s): COMM 110 OR COMM34

Introductory Marketing is a core course in the Business Program (Diploma) at St. Lawrence College. It is designed to introduce students to the principles and practices of marketing and marketing management in both small and large organizations. It provides a framework for marketing decisions from which students can proceed to more advanced courses in the discipline of marketing.

This course provides an overview of the mathematics of business financial management. Time value of money is used in both compound and simple interest applications. Annuities are studied and applied to various business applications and financial decision-making such as bonds, investments, loans and net present value. 

Prerequisite(s): MATH 35

This course introduces students to the workings of our market system, within which business organizations must function. In particular, the course studies consumer and business behaviour within a mixed government-market framework. Emphasis is placed on understanding how microeconomic analysis is employed in such functional areas as accounting and finance, marketing, and human resources management, as well as in interpreting government actions in the marketplace and other events of a microeconomic nature.

Macroeconomics introduces the student to the workings of our economy at large. In particular the student is introduced to the concepts and interrelationships between the following macroeconomic variables: GDP, the price level and inflation, real GDP, the unemployment rate, interest rates, stock prices, the foreign exchange rate, and the balance of international payment. Emphasis is placed on the practical application of the foregoing topics towards understanding how current events of either a private or government nature affect the economy at large.

This course continues to introduce students to both the principles and practices of financial accounting. Further training in accounting systems and the preparation, analysis, and interpretation of a basic set of financial statements is provided. Students gain skills in the ability to report a variety of business transactions to users of financial statements. Topics include special journals, subsidiary ledgers, accounts receivable and uncollectible accounts, notes receivable, inventory, current liabilities, capital assets, and accounting for partnerships and corporations.

Prerequisite(s): ACCT 1

Human Resources Management is intended to provide students with an understanding of human resources management functions within organizations. The course provides an introduction to the purpose and the application of Human Resources activities which will assist organizations in achieving their goals and objectives. As such, this course is designed to lay the groundwork for more advanced studies in Human Resources and related subjects.
This course introduces students to some critical issues in workplace dynamics and behavior such as corporate responsibilities, ethics, customer service, critical thinking and diversity. Through the use of case studies, team work, and discussion of various current events, videos and readings it equips students to more effectively handle some of these challenging issues in the business environment.

This introductory course is designed to help students develop persuasive communication skills, build self-confidence in making presentations and provide a sound grounding in the field of professional selling. Students learn about the principles of professional selling which are essential to most career-oriented or entrepreneurial opportunities. Students develop skills in building rapport in a sales context, navigating buyer-seller relationships throughout the decision-making process, and executing an effective sales presentation.

Students learn the ways in which marketing communications are utilized by marketers to inform, educate and enable customers. Specifically, students explore the strategies and work through the implementation challenges of direct marketing, public relations, sponsorship/event marketing, and social media marketing across a range of products, concepts, good and services. Students develop an integrated marketing communication strategy for a consumer product or service.

Prerequisite(s): MARK 201

This course explores the practice and application of oral and written communication skills necessary for a successful career search and for improved self-advocacy in the workplace. A practical approach to the fundamentals of research, self-reflection, written and verbal communication are explored. Students become aware of their non-verbal signals and utilize techniques of professional communication though experiential exercises, presentations and employment correspondence.

This introductory online course highlights the complex and dynamic components of cultural groups and their interactions. Students reflect on their own cultures and learn about others through various theoretical perspectives including Social Science, Interpretive Approach, and Critical Approach. Based on concepts of history, power, and identity, students learn how intercultural communication is affected by language, non-verbal communication, culture shock, popular culture, relationships, and conflict. Students discuss how these theories can be used to examine differences between cultures.

*For students in the GAS-EAP program, this course counts as a General Education credit in any regular academic program.

This course introduces students to fundamental concepts of marketing metrics analysis. Students explore key terminology, concepts, data-driven decision-making approaches and strategies for measuring and analyzing data. An emphasis is placed on using metric-driven techniques to improve marketing effectiveness and business performance. Students use industry best practices and standard software tools to analyze and visualize data.

Prerequisite(s): MARK201 + MATH35

This course covers the basic requirements for the development of visual communication materials for the marketing industry. The course's main goal is to use design thinking and to build foundational skills for crafting and managing visual communications materials. Students use industry standard tools and template-driven online platforms to create simple visual communications. Further, students study design documentation and learn about the collaborative nature of the design process. At the conclusion of this course, students are able to think creatively and objectively to create marketing communication materials in graphic formats that meet client objectives.

Prerequisite(s): MARK201

This course provides marketing students with an in-depth understanding of consumer behaviour principles and of marketing research process and practice. Students explore why consumers make certain purchase decisions, why they pay attention to some marketing stimuli and not others, and how their personal attributes, self-perception, surroundings, social and cultural influences impact their choices. Students also learn the research process, sample selection and design, data collection procedures, analyses and interpretation of data. Theoretical course content is supplemented by a major research project, which immerses the student in the application of marketing research skills in order to explore elements of consumer behaviour in practice through secondary and primary research.

Prerequisite(s): MARK201

Marketing placement preparation guides students through the administrative requirements for fourth term placement. Students are coached to review their experience and background in the pursuit of skills development goals. Coaching continues as students target and develop strategies to contact placement agencies that have the potential to further expressed goals.

Prerequisite(s): MARK201

This course provides students with a sound grounding in the field of advertising and marketing communications. Emphasis is placed on the formulation of strategic plans (creative, media and other promotional opportunities) that work together to achieve marketing objectives and other business objectives. The course content is presented from both the client and agency point of view. 

Prerequisite(s): MARK14

This course explores the range of skills, knowledge and competencies required to become a successful entrepreneur or to work in a small - medium sized enterprise that expects these skills to develop the venture. Fundamentals of business planning, feasibility analysis, debt / equity financing, financial management, business growth and productivity concepts are explored. Students utilize entrepreneurial techniques, opportunity identification, resource allocation and profit planning and embed these skills through written business plans, oral presentations, discussions and decision-making scenarios. Business planning activities, guest speakers, and articles help to develop an integrated understanding of the importance of entrepreneurship, business building and venture development. 

This course explores several important topics in marketing, not yet explored in-depth in the program’s other courses: digital analytics, new product development, pricing, international marketing, and marketing laws/regulations. Students learn new digital tools and have an opportunity to qualify for industry certification in digital analytics. Students also practice the process of product development, launching a product internationally, and developing a pricing strategy. Finally, students explore the most currently relevant aspects of laws and regulations applicable to marketing professionals.

Prerequisite(s): MARK 201

This course applies and expands upon the tools introduced in previous courses. Students use these materials and techniques to apply for jobs/placements in their field. In addition, students gain greater self-awareness by engaging in personal development activities and develop an understanding of the changing nature of work and the economy.

Prerequisite(s): MARK15

This course provides marketing students with a sound understanding of retail strategy development. Students learn about the principles of differentiation and competitive advantage in the retail sector, applicable to physical, digital and mixed retail contexts. Students explore the importance of trade area selection, retail location, store design and layout, and visual merchandising. Retail supply chain and merchandise management principles, as well as buying and pricing strategies are covered. Students apply their skills through a variety of hands-on projects. 

Prerequisite(s): MARK201

This course familiarizes students with activities, responsibilities and future career prospects in marketing. Placement provides students with opportunities to apply and develop the skills learned in previous business and marketing courses.

Prerequisite(s): MARK14 + MARK15 + MARK23

Requirements

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.

If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older.

Fees

2020-2021

Tuition
Program Fees
Ancillary Fees
Total
CAD
Tuition
$2,721.36 CAD
Program Fees
$0.00 CAD
Ancillary Fees
$1,360.92 CAD
Total
$4,082.28 CAD

Fees are estimates only. Tuition is based on two semesters.

Tuition
Program Fees
Ancillary Fees
Total
CAD
Tuition
$14,600.00 CAD
Program Fees
$0.00 CAD
Ancillary Fees
$2,072.25 CAD
Total
$16,672.25 CAD

Fees are estimates only. Tuition is based on two semesters.

Kingston

Our Kingston campus has seen significant renovation over the past few years, including a brand new Student Life and Innovation Centre that houses a new gymnasium, fitness centre, pub, and more.

New Gym
Kingston Campus Exterior
Kingston Campus

Career Opportunities

Graduates find careers as:

  • marketing analysts
  • professional sales representatives
  • community managers
  • social media analyst
  • other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, banking and financial services
  • graduates may also find success in starting their own businesses.

Testimonials

"I’ve had the opportunity to enter myself into The Great Canadian Sales Competition and really figure out who I am while at St. Lawrence. There is also the opportunity to go to Ireland in third year for exchange, which I am really looking forward to. I can’t wait to see what else SLC has to offer me!"
Jessica Therrin, 2nd Year Business Marketing
"SLC is a very special place for me. It is where I learned about Canadian culture, workplace etiquette, and marketing skills from highly qualified professors. The faculty is always willing to go beyond to support everyone and they have a great interest in the students' success. I was hired for my dream job right after I graduated! Thanks for everything, SLC!"
Simone Santos

Placement

You enjoy the opportunity to apply what you learn and contribute to an organization during a fourth semester placement. In second year you participate in placement two days a week over seven weeks for a total of 112 hours.

Students enjoy of the benefit of networking with placement prospects who are part of an extensive data base. They typically hone in on a marketing skill they are wanting to develop and then seek out placements who have related work for the all-important win win.

Meet Marketing Students:

Meet the Business Administration - Marketing (Three-year Diploma) students 2019-2020

Meet the Business Marketing (Two-year Diploma) students 2019-2020.

Placement Prospect Information: If you are interested in engaging a marketing student with a placement please complete the Marketing Placement Opportunity Form at: https://pambarmstrong.ca/placement.

Student Placement Facilitator (SPF) Support

In preparation for placement students complete the colleges administrative requirements that include the following:

  • 6 training modules
  • Student Declaration/Oath of Confidentiality
  • Student Covid 19 Waiver

Student Placement Facilitator will notify student of Agency specific requirements e.g.:

  • Immunizations (hospital/LTC)
  • CPIC - VULNERABLE SECTOR if required by site

Questions:

placements@sl.on.ca

website: http://www.placementatslc.ca/

Other Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Students starting in January must take the second semester during the spring/summer in order to be on track for the third semester in the fall.

Advanced Standing

High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

Program Contacts

Program Contact
Pam Armstrong

PArmstrong@sl.on.ca
613.544.5400 ext. 6813

Admissions Information
Contact a member of our recruitment team
ask@sl.on.ca
1.800.463.0752 and ask for Recruiting

International Students Contact
international@sl.on.ca
+1 613.544.5400 ext. 5514

Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world.

In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit www.ontransfer.ca to search for options relevant to your program area of study.

Agreements between SLC and other institutions that are specific to this program are listed below.

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