International Business Management

Learners identify the elements of and build a marketing plan. They design international marketing activities to achieve international business targets. Learners identify and describe the principles of marketing, including distinctions between domestic and international marketing, and they analyze current international marketing trends and issues, such as adapting and/or developing products and services and sales and marketing strategies for international markets.

Learners examine the basic legal principles impacting international business from the perspective of Canadian business law in an international context. They discuss and debate issues such as intellectual property, competition (antitrust) laws, and public trade law.

Learners explore and discuss the context in which international trade takes place. Learners analyze the opportunities and challenges of the global marketplace. Topics include a code of conduct for international trade professionals, human rights, ethical practices, diversity in the workplace, the environment, and more.

Learners assess barriers to market entry, differentiate between market entry strategies, recommend potential international partners through consultations and analysis of strengths and weaknesses, and practice negotiating partnership agreements.

Learners develop and practice written and interpersonal cross-cultural communications skills. Within the context of cross-cultural communications, learners research, write, and present business documents, such as reports, proposals, memos, emails, minutes and agendas, and oral presentations. Learners work independently and in teams.

This course explores the challenges faced by people engaged in international careers and culture. Being overseas can stimulate a life-long desire to experience other countries and cultures, understand employment in international fields, and develop job hunting skills and future careers. The course identifies the biggest challenge faced in global careers today is life and work imbalance, followed by limited language skills, networking, maintaining personal relationships, adaptability, underemployment, dealing with different cultural etiquette, protocols, ethical standards and legal practices. The course also examines values and value orientations in relation to current international career events by establishing a link between theoretical knowledge and applied skills to the international and the domestic multicultural, multi-ethnic business environment.

This course introduces students to business intelligence tools and emerging technologies. The course focuses on problem based, real world applications. Learners solve novel challenges for businesses or non-for-profit organizations using current industry problem-solving frameworks within interdisciplinary teams.

Learners gain insight into global supply chain activities including production and inventory management processes and regulatory and security requirements. Learners explore such topics as a logistics plan, transport modes, outside service providers, order processing, inventory management, and the mitigation of barriers with particular emphasis placed on enhancing the Essential Employability Skills for the requisite competencies of the global supply chain management workforce of today.

Learners acquire a broad overview of the nature and scope of international finance, including the major principles of corporate finance, international financial markets and the "Four Pillars" of trade finance. Learners select and practice financial methods and tools used to conduct international business transactions. The importance of export credit agencies and other financial institutions in international trade is also explored.

Learners draw on the foundations developed in Global Business Environment to engage in detailed exploration of international business ethics and strategic decision making. Learners develop business strategies and plans that address the environmental, cultural, and societal issues of operating in a global market. Emphasis is placed on the use of Corporate Social Responsibility practices for long-term business success.

Learners examine strategies for global recruitment and selection, cross-cultural adjustment and repatriation, performance management, and other human resource challenges and risks in various legal and economic contexts in order to design and deliver international Human Resources Management (HRM) programs.

Learners develop and implement team projects by applying project management principles, utilizing skills and knowledge such as cross-cultural communications, leadership, group dynamics, conflict resolution, negotiation techniques, and more. The course will cumulate in the completion of a comprehensive international business and marketing plan with follow-up audit of a project, including risks, logistics, and challenges, to assess goal achievement.

 

Learners explore the global marketplace to identify potential entrepreneurial business opportunities.

Learners conduct research and create an international business plan. Learners design evaluation criteria to measure the success of the business plan. The fundamentals of import/export ventures are reviewed.