Designer Bio
Hi there, my name is Sarah Lavoie and I am a 21 year old graphic designer from Kingston, ON. I have always had a creative mind and a passion for design from a young age. Before starting my studies, I had no idea there was an existing program that was able to turn my hobbies into a career. The Graphic Design program at St. Lawrence College has given me the opportunity to find my path and I am grateful for it. I focus my work in the direction of print design, brand identity, and user interface. However, I am not limited to expanding my skillset and taking on a challenge. I hope to inspire others with my visual communication and continue growing. If you wish to keep in touch and follow my journey, do not hesitate to add me.
- Email: sarahlavoie2011@hotmail.com
- Instagram: sarahlavoie123
Course
Brand Identity Design II
Typography V
Objective
The objective was to choose a non-profit organization in need of a logo redesign while creating a full brand package.
Description
Oceanic Society is a non-profit organization that works to improve ocean health by deepening connections between people and nature to address the root of its cause: human behaviour. Oceanic Society works to connect people to the ocean and build a movement dedicated to solving key ocean problems of our time. From background research, I was able to get all the necessary information and focus on the values of the company to help shape the logo. A brand book was created with supporting stationery to expand on the project. To finalize everything, a client slideshow was created to present details of the process along with a written rationale.
Course
Brand Identity II
Interaction Design III
Objective
The objective was to create a brand identity and an e-commerce website based on a fictitious company.
Description
Vienna is a company that sells bags that are cruelty-free and earth-friendly for individuals who are in search of on-trend, functional and affordable bags. It is a company that is transparent about its actions and values the animals, customers, and the earth. Vienna is a step in the right direction to promote a green life to make a difference.
Course
Graphic Design III
Objective
The objective was to choose a non-profit organization and create a poster with a visual metaphor based on one fact. The goal of the poster was to raise awareness on the topic.
Description
The one fact poster targets a non-profit organization called Save The Elephants. The metaphor is a close-up of an elephant's perspective of ivory tusks burning. Trauma and emotions are shown caused by the dangers of the ivory trade. To make this visually powerful, I used acrylic paint on a canvas to achieve texture to represent an elephant's rough and creased skin. I then went into Photoshop to do some editing to bring out highlights and use an effect around the imagery to make a connection with the ongoing disappearance of elephants.
