Showcasing Creativity and Collaboration in the DMC Program

Submitted by Jessica Bredschneider and Tom Brennan, Faculty, School of Professional Services and Innovation 

On November 27, first-semester students in the Digital Marketing Communications (DMC) Program delivered their culminating pitch presentations in the Innovation Hub. These presentations marked the completion of a semester-long journey where students partnered with community clients to develop skills in client management, strategic planning, and professional presentations. Read more about the pitch. 

The pitch sessions highlighted the unique strengths each student and team brings to real-world marketing challenges. With students from around the globe and diverse academic and professional backgrounds, every team leveraged its collective expertise to craft innovative marketing and communication strategies. This diversity not only enriched the client experience but also fostered peer learning and skill development within the program. 

Looking ahead, these teams will continue to collaborate next semester, partnering with more Kingston-area businesses to apply their growing expertise and make a meaningful impact in the local community.