Trades Management

Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Students learn how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual's personal brand has on the company. Through a self-analysis exercise and a competitive analysis, students determine where they fit in the market. The importance of networking and referrals are emphasized. Students also consider various messaging and media options that resonate best with trades customers. Finally, students consider their specific trade to create a streamlined plan of action to promote their services.

This finance course is unique in that it provides a financial toolkit specifically designed with the entrepreneurial Journeyperson in mind. It is rich with common business taxation dilemmas faced by those operating their own businesses or for those serving in a managerial role. Although the focus is on practicality of use, the goal is for the Journeyperson to acknowledge and embrace the usefulness of the learning. Comprehending the logic behind appropriate project pricing and time to completion charting can be the difference between profit and loss. This course also introduces the simplicities of an I.P.O. and the complexities of the risk and return correlation.

Specific focus is on the factors that affect the overall atmosphere in the workplace and that which contributes to an environment conducive to maximum productivity. Students will be introduced to effective strategies for hiring, motivating, managing, training, and retaining staff. Students will study the following topics: the strategic importance of Human Resources and the role of the HR Manager; competitive challenges facing Human Resources; job analysis and design; Human Resources planning; recruitment and selection; orientation and training; employee relations; performance management; compensation; employee benefits and services; labour relations; health and safety; equity and diversity; and international human resources management. Significant emphasis will be placed on the team approach to creative problem-solving techniques.

Students are introduced to general considerations, and unique facets in the operation of a trades business. Using a business simulation scenario, students will go through all the stages of operating and maintaining a trades based business. Topics to be covered include planning, research, legal considerations, and day to day operation. Issues related directly to trades businesses will be the focus throughout the course.

Approximately ninety percent of all jobs in Canada are created by small and medium businesses and many of these businesses are in the skilled trades. An ever-growing demand for skilled trades results in great market opportunities for tradespersons. One of the important skills' gaps identified amongst tradespersons is the lack of business acumen and entrepreneurial skills. Business Planning for Tradespersons focuses on the tradesperson as an entrepreneur, guiding students through the steps of researching and developing a business plan at a level that is ready to implement. With the help of case studies, online collaborative tools, and design thinking methodology, students examine the steps and methods for developing a complete business plan, including marketing, operational and financial components in addition to evaluating the viability of business ideas.

Operating a trades business involves many legal and ethical issues. This course will provide students with a foundation for understanding and improving their ethical position as a trades business owner including how to make tough yet ethical choices within the pressures of competition. Using current events, case studies, and discussions; students will explore their personal integrity threshold, and determine the impact of their decisions on business results. Students will further examine legal consideration is the operation of a trades business such as legislative, contractual and municipal obligation. Selected case studies from the trades will be used throughout this course.