Indigenous DESIGNER BIO
My passion for design includes creating unique, vibrant and cohesive illustration, editorial design,
and brand identities. I strive to produce dynamic, inclusive, impactful environmentally and socially
conscious design, to help make a difference and inspire others to do the same.
Along with my studies at St Lawrence College in Graphic Design, I apply my curiosity for learning,
and love to explore many opportunities involving textile or fibre arts. I am also an avid community
arts volunteer.
email: oliviagibson003@gmail.com
website: https://oliviagibson.design/
linkedin: Olivia Gibson
BUTTERFLY WAY
COURSE
Graphic Design 3
OBJECTIVE
A project objective was to employ a use of visual code and language, typography, and illustration style to convey intended meaning (one fact) to a target audience of parents, children and environmentally conscious individuals, to jumpstart the David Suzuki Foundation, Butterfly Way project campaign
DESCRIPTION
Centre aligned butterfly illustration is a striking focal point to establish hierarchy of information. A delicate line drawing reflects fragility of the butterfly's habitat and a
duotone, concrete background, conveys the solution to plant a butterfly garden in an urban area. An analgous and vibrant colour scheme with harmonious flower groupings
adds movement to convey community effort. Gioviale Regular, with the Proxima Nova Regular typeface provides a unique and handmade feel, the audience prefers.
UCLUELET AQUARIUM
COURSE
Brand Identity Design 2
Typography 5
OBJECTIVE
Project objectives were to redesign a unique logo for a nonprofit organization,
providing two logo concepts to work in one colour applications (black or white),
and two colours. Another objective was to provide a long form book document
with complete application of guidelines for usage of both the logo and brand
DESCRIPTION
An orange crab monogram logo, both in one colour or in two colours conveys an
environmentally conscious spirit of this aquarium and provides the touchpoints for the
audience of tourists and families, for learning and interaction. Most of the characters,
patterns, and backgrounds, are derived from logomark elements to heighten a
recognition and consistency of the brand. Laski Slab Bold paired with Greycliff Book
typeface help provide the warmth and friendliness with all the high readability that the
audience expects
CANOPY
COURSE
Interaction Design 3 and Brand Identity Design 1
OBJECTIVE
The project objective was to design a successful logo and responsive website,
then effectively apply the logo to three web pages. The e-commerce company
sells surplus food from local businesses at a discounted price.
DESCRIPTION
Abstract, organic, and equally-spaced shapes of this monochromatic logo are
positioned like a protective canopy over the wordmark, reflecting a light, hopeful,
feeling that conveys brand values such as diversity, freshness and sustainability.
The simple, uncluttered layout enables a streamlined, efficient user experience.
All Round Gothic Medium, is paired with Lato Regular typeface, to establish the
structure and clear hierarchy, to fulfil all expectations of the student audience.
