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Business Marketing

Available at: Kingston


You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second year courses include integrated marketing communications, brand management, business simulations, data analysis, personal selling, marketing research and entrepreneurship. You become career ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development.  You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where the majority of your professors are full time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking.

Meet Marketing Students: If you are interested in talking with students about placement or full time employment opportunities click here for more information. 

Placement Prospect Information: If you are interested in engaging a marketing student with a placement please complete the Marketing Placement Opportunity Form at: or click here for more information.

Learn more about the path from Business programs to the Bachelor of Business Administration program.


Graduate Testimonial - Terri-Lynne O'Shea

Terri Lynne O'Sea 

"Deciding to go back to school to attend the 2-year Business- Marketing program at St. Lawrence College was one of the best decisions of my life."



Graduate Testimonial - Simone Santos, International Student

Simone Santos

"St. Lawrence College is a very special place for me.  It is where I learned about Canadian culture, workplace etiquette, and marketing skills from highly qualified professors. The faculty is always willing to go beyond to support everyone and they have a great interest in the students' success."





Experience Applied Learning through:

  • One marketing placement
  • Networking with business professionals
  • Integrated Marketing Communications simulation
  • Hands-on experience with Shopify e-commerce platform & Shopify badges
  • Consumer behaviour and segmentation tools including Environics Analytics PRISM5
  • Small class sizes with committed business and teaching professionals
  • Professional Development Competition
  • Great Canadian Sales Competition


You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections. 

Opportunities to engage include:

  • Networking & Placeent Events
  • Field Trips
  • Enactus SLC
  • Great Canadian Sales Competition
  • Toastmasters
  • Young Women’s Innovator Conference


Your two-year diploma easily bridges to domestic and international programs and university degrees that include: 

Laurentian University Bachelor of Business Administration at SLC – with a 2 year diploma can earn your degree in 2.5-3 years.

Disney International Program

Career Opportunities: Graduates find careers as marketing analysts, professional sales representatives, community managers, social media analyst, and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, banking and financial services. Graduates may also find success starting their own businesses.

Open the door to opportunity and challenge yourself to be your best. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator.

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*NOTE: You can start this program in October and January. Applicants should apply at as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.

Program Name

Business Marketing

Program Code



Ontario College Diploma

Start Dates

*NOTE - for November, applicants should apply at OCAS as a Business Fundamentals student (K0973OC) and will transition into the Business program area of their choice.
Special May Intake - International Students Only

Program Duration

2 years

Location (Campus)


Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program. Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals. These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential. For more details visit Bursaries and Scholarships.

Program Outline 2020-21

Semester 1
ACCT 1 Introductory Accounting 1
ADMN 1000 Introduction to Canadian Business
CARE 60 Career Development 1
COMM 34 Introduction to College Communications
COMP 222 Computer Application Fundamentals
GENE 114 Professional Effectiveness
MATH 35 Introductory Business Mathematics

Semester 2
COMM 39 Communications for Business
MARK 201 Introductory Marketing 1
MATH 53 Mathematics of Finance
Business Elective - Choose ONE of the following:
ECON 1 Microeconomics
ECON 2 Macroeconomics
Business Electives - Choose TWO of the following:
ACCT 2 Introductory Accounting 2
HUMA 53 Principles of Human Resources Management
ADMN 2000 Workplace Dynamics and Behaviour

Semester 3
MARK 2 Professional Selling
MARK 14 Integrated Marketing Communications 1
MARK 15 Marketing Career Strategies
GENE 165 Introduction to Intercultural Communications
MARK 57 Marketing Metrics and Analysis
MARK 42 Design and Digital Experience
MARK 23 Consumer Behaviour and Research
MARK 300 Marketing Placement Preparation

Semester 4 
MARK 9 Integrated Marketing Communications 2
MARK 102 Entrepreneurship
MARK 56 Advanced Topics in Marketing
CARE 92 Career Strategies 2
MARK 78 Retail Marketing Strategies
General Education Elective (Online)
WORK 64 Marketing Internship 1

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit to search for options relevant to your program area of study.

>>More information on these SLC Articulations

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.

If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older. Click here for full details


Health Requirements


Coming back to school as a mature student was a really big transition for me, and at times it was overwhelming.  The faculty go above and beyond for their students, and that was what made the difference in my post-secondary education. Creating close connections with your professors can make achieving your goals much more attainable. St. Lawrence College opened doors for me and guided me in the direction I lead today. The successes I experience in my career everyday are a constant reminder of how thankful I am to have attended a school with such a strong community, and passion for helping their students succeed.

Tyler Gallivan

Program Contact

Pam Armstrong

Admissions Information

Connect with a Student Recruitment Officer:

International Students Contact:

Additional Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Students starting in January must take the second semester during the spring/summer in order to be on track for the third semester in the fall.

Advanced Standing

High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

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