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Business Administration - Marketing

Available at: Kingston


You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years.  You develop your marketing skills in a hands-on, experiential learning environment focusing on communication, analytics, teamwork and planning.  You create value for the marketplace and open doors to ever increasing marketing management opportunities.

Senior level courses include integrated marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development.  You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where over 80% of your professors are full time with both academic and industry experience to develop your talents.  Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.

Meet Marketing Students: If you are interested in talking with students about placement or full time employment opportunities click here for more information. 

Placement Prospect Information: If you are interested in engaging a marketing student with a placement please complete the Marketing Placement Opportunity Form at: or click here for more information.

Learn more about the path from Business programs to the Bachelor of Business Administration program.



Graduate Profile - Patrick Murphy, Class of 1994

Pat Murphy

“They helped 'flick a switch inside me' that helped me learn new skills while honing others that were already part of me...Today I am living out my dream.”


Graduate Profile - Emilie McIntosh, Class of 2016

“Third year taught me how to self-advocate, develop a career strategy, and most importantly how to execute programs.”


Click here to read more testimonials!

Experience Applied Learning through:

  • Two marketing placements
  • Networking with business professionals
  • Hands-on experience with Shopify e-commerce platform, Shopify Badges & a live store
  • Consumer behaviour and segmentation tools including Environics Analytics PRISM5
  • Business to Business and Integrated Marketing Communications simulations
  • Small class sizes with committed business and teaching professionals
  • Professional Development Competition
  • Great Canadian Sales Competition
  • Specialized certifications based upon interest and aptitude

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.  

  • Enactus SLC
  • Toastmasters
  • Young Women's Innovator Conference

Your three-year diploma easily bridges to domestic and international programs and university degrees that include: 

Laurentian University Bachelor of Business Administration at SLC – with a 3 year diploma earn your degree in 1.5 - 2 years.

Disney International Program

International Degrees - with a 3-year diploma earn a marketing degree in 1 year from Limerick Institute of Technology in Ireland and qualify to stay and work another year. Click to hear from students.

Career Opportunities:
Graduates find careers as marketing analysts, product managers, sales managers, business analysts, account managers, community managers, social media managers and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, consumer goods, technology, banking and financial services. Graduates may also find success in venture development. Third year empowers you with tools, experience and readiness for the demands of administrative marketing.

Open the door to opportunity and challenge yourself to be the best you. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator

*NOTE: You can start this program in October and January. Applicants should apply at  as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice. Students who start in October or January complete their first year of the program at the end of June or July and then begin second year in September.

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Program Name

Business Administration - Marketing

Program Code



Ontario College Advanced Diploma

Start Dates

*NOTE - for November, applicants should apply at OCAS as a Business Fundamentals student (K0973OC) and will transition into the Business program area of their choice.

Program Duration

3 Years

Location (Campus)


Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit "Paying for College".

Program Outline 2020-21

Semester 1
ACCT 1 Introductory Accounting 1
ADMN 1000 Introduction to Canadian Business
CARE 60 Career Development 1
COMM 34 Introduction to College Communications
COMP 222 Computer Application Fundamentals
GENE 114 Professional Effectiveness
MATH 35 Introductory Business Mathematics

Semester 2
COMM 39 Communications for Business
MARK 201 Introductory Marketing 1
MATH 53 Mathematics of Finance
ECON 1 or ECON 2 Microeconomics OR Macroenomics
Business Elective - choose TWO of the following:
ACCT 2 Introductory Accounting 2
ADMN 2000 Workplace Dynamics and Behaviour
HUMA 53 Principles of Human Resources Management

Semester 3
MARK 2 Professional Selling
MARK 14 Integrated Marketing Communications 1
MARK 15 Marketing Career Strategies
GENE 165 Introduction to Intercultural Communications
MARK 57 Marketing Metrics and Analysis
MARK 42 Design and Digital Experience
MARK 23 Consumer Behaviour and Research
MARK 300 Marketing Placement Preparation

Semester 4 
MARK 9 Integrated Marketing Communications 2
MARK 102 Entrepreneurship
MARK 56 Advanced Topics in Marketing
CARE 92 Career Strategies 2
MARK 78 Retail Marketing Strategies
General Education Elective (Online)
WORK 64 Marketing Internship 1

Semester 5
COMM 58 Advanced Communication Skills for Marketers
MARK 12 Customer Relationship Management
MARK 55 Business to Business Marketing
ADMN 5007 Marketing Analytics
MATH 75 Business Statistics
MARK 18 Digital and Content Marketing

Semester 6
MARK 37 Marketing Planning
MARK 60 Marketing Independent Studies
MARK 33 Account Management Strategy
MARK 47 Advanced Marketing Cases
WORK 65 Marketing Internship 2

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit to search for options relevant to your program area of study.

>>More information on these SLC Articulations

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:
• Grade 12 English at the C or U level
• Grade 11 Math at C, U or M level
For OSSD equivalency options, see Admission Requirements.

If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older. Click here for full details


Health Requirements


St. Lawrence College is known for being very hands-on in our learning. Between my second year and third year Marketing courses, I would say I worked with at least 10 different clients – real clients in the community. We had to go find them and do a project on them. It’s a great learning experience.

Darcy Voutt

Program Contact

Pam Armstrong

Admissions Information

Connect with a Student Recruitment Officer:

International Students Contact:

Additional Information

Students starting in January must take the second semester during spring/summer in order to be on track for the third fall semester.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

Advanced Standing

Graduates from a three-year business administration program have the opportunity to continue to the Laurentian University Bachelor of Business Administration degree offered on the Kingston campus.

* High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

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