Image credit: Will Francis
A partnership kicked off last week between The City of Kingston and St. Lawrence College’s (SLC) School of Business to give emerging professionals real-life experience, while supporting City projects and services.
Both SLC’s Advertising/Marketing Communications (AMC) diploma program and graduate certificate program in Digital Marketing Communications (DMC) have culminating capstone courses where students work in a simulated Ad Agency situation. The students will create integrated marketing and communications plans for a number of City initiatives including staff recruitment, museum attendance, common bylaw infractions, and waste collection education for seniors.
Read the City of Kingston's news release.