DESIGNER BIO

I’m a Graphic Designer from Mexico City who loves building meaningful visual experiences across branding, editorial design, motion graphics and digital interfaces. I approach design with curiosity, collaboration, and a strong focus on how people interact with information. Whether it’s crafting a visual identity or shaping a user journey, my goal is
to create work that feels clear, accessible, and creatively engaging to support clients’ goals.
email: veedisegno@gmail.com
website: veedisegno.myportfolio.com
linkedin: Miriam Veloz
instagram: @veedisegno
EARLY MUSIC ALBERTA
COURSE
Brand Identity Design 2
OBJECTIVE
To redesign a logo and guidelines that align Early Music Alberta’s mission to preserve the roots of early music and reflect their core values while adapting to the current era to improve the brand’s visibility.
DESCRIPTION
The new logo for Early Music Alberta is an emblem that adapts through different applications. Representing a community–driven organization built on collaboration, mentorship, and early music appreciation. Featuring vibrant colours, flowy curves and ornamentation, the shape of the french horn references communication, while the typeface appeals to human–craftsmanship that celebrates the 18th century.
MUSEUM APP
COURSE
Interaction Design 3
Objective
Create an interactive mobile application that supports and complements the experience and learning outcomes of visitors to Artemisia Gentileschi’s Exhibit at The National Museum of London, UK.
Description
The app encourages deeper visitor engagement by transforming passive viewing into an active learning experience through AR, addition of accessible features and collectible digital assets that make the exhibition memorable and shareable while appealing to inclusivity of the audience.
BEYOND BOUNDARIES
COURSE
Typography 4
Objective
To develop print and digital outputs for a conference on XR, VR, AI and AR with the intention of reuniting some of the most influential people in the field to engage attendees in conversations and learn best practices of new technologies.
Description
The developed visual system relies on a typography that reinforces the conference’s forward-thinking vision, using a modern colour palette and iconography to reflect the evolving relationship between humans and digital interfaces, resulting in a compelling and future–forward conference identity.