Indigenous Designer Bio
Hello!
I’m a graphic designer who believes design should be both engaging and intentional. My work often embraces bold colour and playful energy, while remaining clear, structured, and intentional. I care about strong hierarchy, thoughtful typography, and making information easier to understand. I approach projects experimentally, testing ideas and refining them until the solution feels well-rounded. While I enjoy expressive design, I’m equally drawn to clean design systems and minimal approaches when the problem calls for it. At the core of my practice is versatility. I design for people first, creating work that balances personality with usability and creativity with function.
KIDS HELP PHONE
COURSE
Branding II. Typography V
OBJECTIVE
The objective of this project was to redesign the visual identity for Kids Help Phone in a way that feels supportive, visible, and approachable to youth. The challenge was to modernize the brand while preserving its credibility and trust. The new identity needed to communicate presence and reassurance, while functioning clearly across print, digital, and advertising platforms.
DESCRIPTION
This project introduces a refreshed logo featuring a skewed raised hand, symbolizing both reaching out and being heard. The identity is supported by a comprehensive brand guide, stationery system, and digital ad placements for Twitch & YouTube, including a video takeover, skyscraper, and a lower medium rectangle. The result is a clear, empathetic brand system designed to feel present, supportive, and recognizable across touchpoints
CRUNCH TIME
COURSE
Branding I, Interaction Design III, Final Portfolio
OBJECTIVE
To develop a cohesive e-commerce brand and product system for Crunch Time, a health-focused energy and supplements company targeting college and
university students. The goal was to create a bold yet clean identity that balances high energy with clarity and usability across digital and packaging applications.
DESCRIPTION
Crunch Time is a conceptual brand offering low-sugar energy drinks and vitamin supplements designed to support focus and productivity. The project includes can
and supplement packaging with mock-ups and a fully designed responsive e-commerce website. Vibrant colour palettes communicate flavour and energy, while
strong hierarchy and spacing ensure a seamless user experience across the digital landscape.
create + innovAte
COURSE
Typography IV
OBJECTIVE
Create+Innovate was designed as a brand and promotional system for a conference celebrating the maker culture and community. The objective was to develop a cohesive visual identity system that captures the creativity of building, testing, and problem-solving while remaining clear, structured, and adaptable across print and web
DESCRIPTION
Create+Innovate is a conceptual conference that brings together a vast range of experts across different fields. The visual identity is built around a dynamic wordmark and a Rube Goldberg–inspired illustration, symbolizing the interconnected parts of the creative process. A clean off-white background creates space for the vibrant, multi-coloured illustration to take focus, reflecting the idea that innovation is made from many moving pieces working together. The project extends beyond a poster into a full conference system, including a double-sided poster brochure, speaker backdrop, informational banners, staff and speaker badges, and guest wrist bands. Each piece maintains visual consistency while adapting to its context.
