Indigenous DESIGNER BIO
Hi I’m Emma! A graphic designer and visual problem solver passionate about creating meaningful, story-driven work. I believe design should feel honest and human, so I focus on crafting brand identities and visuals that bring clarity, emotion, and intention to every project. My goal is to be a reliable, thoughtful designer who helps others communicate with confidence and purpose!
Inspired by my love of film, I’m drawn to the power of colour, composition, and music to tell compelling stories. That cinematic perspective shapes how I approach branding and visual systems with mood, rhythm, and narrative in mind. Outside of design, I enjoy crafting and continuously learning new skills, always exploring new ways to grow creatively
BACKSTAGE COMMERCE
COURSE
Branding Identity 1
OBJECTIVE
The objective of this project was to create a logo that reflects Backstage Commerce’s commitment to quality, loyalty, and trust while highlighting their role in supplying salons with professional products and equipment from haircare to salon chairs through e-commerce.
DESCRIPTION
The design is bold yet approachable, using clean geometric shapes and friendly rounded edges. The gold and purple palette conveys quality, trust, and loyalty. The symbol clearly captures the brand’s services and personality. The final logo is professional, memorable, and highly versatile across all print and digital applications.
AQUATARIUM
COURSE
Brand Identity 2
OBJECTIVE
The objective is to create a refreshed brand identity for the Aquatarium that highlights education, exploration, and family friendly discovery, while strengthening visual presence.
DESCRIPTION
The rebrand introduces a playful sea otter paired with soft wave elements to reflect curiosity, movement, and a connection to the St. Lawrence River. Rounded typography and a simplified illustration create a friendly, approachable feel while remaining polished and versatile for signage, merchandise, and digital use.
ODEZA
Course
Brand Identity 1 / Interaction Design 3
Objective
The objective is to create an accessible, user-friendly e-commerce site with a unique logo that reflects the brand’s chic affordability, highlight discounts and eco-friendly packaging, and offers personalized experiences to reinforce the brand’s identity.
Description
Odeza is a responsive e-commerce website delivering curated six-item mailer boxes with chic affordable wellness and beauty items. With intuitive navigation and personalized recommendations, it makes conscious, budget-friendly shopping simple and seamless across all devices.
