Cassandra Thorlakson

DESIGNER BIO

I am a third year Graphic Design student at St. Lawrence College in Kingston, Ontario, focused on brand identity, UX and accessible design. My work  blends strategy and creativity, with a strong interest in how visual communication can improve real world experiences. Through projects like True Speed, EUMI and ERSARA I have developed brand systems, responsive websites and app interfaces that balance concept, typography and usability. I am especially passionate about accessible educational materials and designing with neurodiverse users in mind. I have completed a Summer Student Designer role at Empire Life and continue to expand my portfolio through thoughtful brand applications and research driven design. Outside of design, I enjoy gaming, streaming and digital communities, which inspire my interest in interactive media and online culture. My goal is to build meaningful, user centered brand and digital experiences that are both strategic and visually compelling.

EUMI

COURSE

Brand Identity Design 1 & Interaction 
Design 3

OBJECTIVE

This project was to create a brand identity for a ecommerce retailer and extend it to the design of a responsive ecommerce website.

DESCRIPTION

is a fictional e-commerce skincare brand centered around the “everything shower” experience for college students. This project focused on developing a playful yet clean brand identity and website that feels fresh, affordable, and eco-conscious. The visual system uses bright, Gen Z-friendly colours and modern typography to create an engaging digital shopping experience, while emphasizing sustainability through all-natural products and biodegradable packaging.