Indigenous DESIGNER BIO
I’m a graphic designer from Mississauga, with a strong ability to adapt to new and high pressure situations. I have a passion for brand identity and enjoy the ability to bring a brand’s personality to life through motion graphics! I value the process of design work because it allows me to think creatively and problem solve while giving me the ability to connect to a wide audience. On top of graphic design, I love photography, which allows me to capture emotion-evoking compositions and transform meaningful moments into everlasting memories.
Email: aidan.c.morris97@gmail.com
Website: aidanmorrisdesign.myportfolio.com
LinkedIn: Aidan Morris
Instagram: mindfulmorris
SPRING AWAKENING
COURSE
Graphic Design 5
OBJECTIVE
The purpose of the project was to create a poster campaign, along with two additional outputs for Spring Awakening, a play being put on by the St. Lawrence College theatre program in spring 2026. The target audience included college & university students, theatre attendees, as well as friends and families of the cast and crew. The poster design had to communicate the heavy and mature themes of the play in a compelling way, to capture the attention of the target audience and generate interest for the performance.
DESCRIPTION
Bleeding heart fowers were chosen because the name itself refects the characters’ emotions and experiences, while their phallic shape subtly suggests the play’s sexual themes. Bright colours, half tone dots and grain textures create a grunge aesthetic that highlights the rock genre of music from the play. This allows the campaign to feel youthful while hinting at its mature themes without being overly
explicit.
ULTIMA HOME CARE
COURSE
Brand Identity Design 1
OBJECTIVE
This redesign project was done for Ultima Home Care to create a logo and brand identity that is a better refection of what the company does and who they serve. The target audience for this project includes senior citizens who require at-home care, as well as family members seeking reliable care for their relatives. The project also included creating accompanying stationery, which showcases how the logo can be adapted and consistently implemented across multiple touchpoints
DESCRIPTION
To meet the project objective, the logo was designed to represent the company’s values of trustworthiness, care, friendliness and integrity. This was successfully achieved through the redesign of the brand identity, efectively communicating the company’s purpose and tone to the target audience.
THREADED HEIGHTS
COURSE
Brand Identity Design 1 & Interaction Design 3
OBJECTIVE
The purpose of this project was to design a logo for a fictional company and apply the brands identity to an e-commerce site. Threaded Heights is a streetwear clothing brand that makes high quality casual wear for any occasion.
DESCRIPTION
The symbol combines a street sign shape with hangers and a dashed line, suggesting both thread and road lines. Using a bold colour helps grab the target audience’s attention and allows Threaded Heights to stand out from their competitors. The website incorporates elements of the logo through colour, shape and style to maintain a consistent brand identity. To maximize the usability and create a positive e-commerce experience the website was designed to ensure speed, ease of navigation, simplicity and a seamless checkout experience through the content organization and minimal style layout.
