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Advertising and Marketing Communications Management

Available at: Kingston


There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities. 

Advertising and Marketing Program page pic

Our Learning Extends Past the Classroom:

- FUSE Mentorship Program
- Student-run Ad Agency
- Community client work
- Case competitions
- Career matching
- Greg awards
- Degree competition
- International exchange options
- Disney Internship

This program offers field placements that are matched with students’ strengths and skills-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs, and full-time employment after graduation. Our students are in demand!

We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across ALL industries. 

There are also numerous opportunities for grads to complete a university degree in less than two years (more information below) or a specialized certificate. Our faculty counsel students on this, based on their goals, interests and target careers. We do one-on-one career counselling with every single student.

All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. We emphasize hands-on, problem-based learning using real community clients. 

Our former program coordinator/professor is the author of three of our foundational textbooks on marketing communications. 

Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.

Learn more about the path from Business programs to the Bachelor of Business Administration program.

FAQs - Prospective students & current students 

Connect with us:

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Check out our YouTube Channel 


Check out what others say about what makes our program unique! 

You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Don't just take our word for it check out what our students had to say in this video!

Additional hands-on practical experience is gained from our innovative student-run Ad agency (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.

What's the ONE THING that sets the SLC Advertising/Marketing Communications program apart from all others?  Relationships.

Check out our Alumni profile 

Career Opportunities

The skills learned are adaptable to any industry and are in high demand. Graduates find employment in diverse areas, including advertising agencies, and on the client side with big brands, corporations, small businesses, and in the not-for-profit sector. Occupations include: Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more..

Would you like to:

Email a grad of our program or a current student? Sit in on a class? Simply email with your request. We are here to answer any of your questions.

“We create a deeply personal, experiential learning environment that develops job-ready marketing communications specialists and creative problem solvers. The AMC program immerses learners in integrated marketing communications knowledge, industry best practices, leading technologies, and certifications that support businesses and agencies. No other program offers this level of personal coaching and job-matching. We are passionate about student success.”    -Kathy Patterson, Professor, Program Coordinator, Advertising and Marketing Communications.


Program Name

Advertising and Marketing Communications Management

Program Code



Ontario College Advanced Diploma

Start Dates


Program Duration

3 Years

Location (Campus)


Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Costs of textbooks, manuals and technology resources are estimated to be approximately $500 each semester.

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit Bursaries and Scholarships.

Program Outline 2020-21

Semester 1
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MARK 101 Marketing Principles
MCOM 1 Computer Skills for Communications
MCOM 12 Media Awareness
MCOM 15 Introduction to Integrated Marketing Communications

Semester 2
HUMA 40 Perspectives of Leadership
MCOM 2 Introduction to Layout and Design
MCOM 5 Writing for Marketing Communications
MCOM 13 Advertising 1 - Strategy
MCOM 14 Advertising 2 - Creative Development
MCOM 19 Consumer Behaviour

Semester 3
MCOM 3 Advanced Layout and Design
MCOM 6 Media Management
MCOM 29 Career and Placement Preparation
MCOM 30 Direct and Interactive Marketing
MCOM 35 Market Research and Analytics
General Education Course

Semester 4
MCOM 7 Business Management & Entrepreneurship
MCOM 9 Emerging Trends in Marketing Communications
MCOM 42 Social Media Marketing
VIDE 30 Video Strategies 1
WORK 25 Field Placement 1
GENE 24 Ethics and Critical Thinking

Semester 5
MCOM 10 Event Marketing & Sales Promotion
MCOM 36 Public Relations
MCOM 43 Interactive Web Marketing
MCOM55 Content Marketing
VIDE 35 Video Strategy 2

Semester 6
MCOM 4 Creative Execution
MCOM 38 Marketing Communications Campaign
WORK 26 Field Placement 2

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit to search for options relevant to your program area of study.

>>More information on these SLC Articulations

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites: 

  • Grade 12 English at the C or M level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.

If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older. Click here for full details



Health Requirements


My three years at St. Lawrence College in the Advertising and Marketing Communications Management program set me up perfectly for my career. I use what I learned in every single one of my classes on a day-to-day basis. I have yet to be asked to complete a task that is out of my ability whether it is event planning, videography, press releases, social media, or local media buying. I was able to be hired directly out of my school placement, as well as had many offers of employment shortly after graduation.

Rebecca Bax

Program Contact

Kathy Patterson

Admissions Information

Connect with a Student Recruitment Officer:

International Students Contact:

Additional Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Advanced Standing

Applicants with post-secondary credits may be eligible for direct entry to an upper level of the program (semester or year) depending on transfer credits. Select the applicable level when applying at and ensure that we receive your official post-secondary transcript for consideration. If you are unsure what level to apply for, please contact the program coordinator.

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