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Business Administration - Marketing

Available at: Kingston


You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years.  You develop your marketing skills in a hands-on, experiential learning environment focusing on communication, analytics, teamwork and planning.  You create value for the marketplace and open doors to ever increasing marketing management opportunities.

Senior level courses include integrated brand strategy, strategic design, digital marketing, market research, brand management, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development.  You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where over 80% of your professors are full time with both academic and industry experience to develop your talents.  Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.





Graduate Profile - Patrick Murphy, Class of 1994

Pat Murphy

“They helped 'flick a switch inside me' that helped me learn new skills while honing others that were already part of me...Today I am living out my dream.”


Graduate Profile - Emilie McIntosh, Class of 2016

“Third year taught me how to self-advocate, develop a career strategy, and most importantly how to execute programs.”


Click here to read more testimonials from Featured Graduates!

Experience Applied Learning through:

  • Two marketing placements
  • Networking with business professionals
  • Business to Business and Integrated Marketing Communications simulations
  • Small class sizes with committed business and teaching professionals
  • Professional Development Competition
  • Canadian Professional Sales Certificate
  • Specialized certifications based upon interest and aptitude

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.  

  • Sixth semester exchange at Limerick Institute of Technology in Ireland
  • Networking events
  • CUSP Innovation Bootcamp
  • Enactus SLC
  • Toastmasters
  • Transform Leadership Experience
  • Canadian Professional Sales Certificate
  • Young Women's Innovator Conference

Your three-year diploma easily bridges to domestic and international programs and university degrees that include: 

Laurentian University Bachelor of Business Administration at SLC – with a 3 year diploma earn your degree in 1.5 - 2 years.

Disney International Program

International Degrees

Career Opportunities:
Graduates find careers as marketing analysts, product managers, business intelligence analysts, account managers, community managers, social media managers and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, consumer goods, technology, banking and financial services. Graduates may also find success in venture development. Third year empowers you with tools, experience and readiness for the demands of administrative marketing.

Open the door to opportunity and challenge yourself to be the best you. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator

*NOTE: You can start this program in October and January. Applicants should apply at  as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice. Students who start in October or January complete their first year of the program at the end of June or July and then begin second year in September.

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Program Name

Business Administration - Marketing

Program Code



Ontario College Advanced Diploma

Start Dates

*NOTE - for November and January intake, applicants should apply at OCAS as a Business Fundamentals student (K0973) and will transition into the Business program area of their choice.

Program Duration

3 Years

Location (Campus)


Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit "Paying for College".

Program Outline 2019-20

Semester 1
ACCT 1 Introductory Accounting I
ADMN 1000 Introduction to Canadian Business
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MATH 35 Business Mathematics
COMP 222 Computer Application Fundamentals
CARE 60 Career Development

Semester 2
ADMN 2000 Workplace Dynamics and Behaviour
COMM 39 Communications for Business
ECON 1 or ECON 2 Microeconomics OR Macroenomics
MATH 53 Mathematics of Finance
MARK 201 Introductory Marketing I
ACCT or HUMA 53 Introductory Accounting II or Introduction to Human Resources

Semester 3
MARK 2 Professional Selling
MARK 4 Retail Strategy Development
MARK 14 Integrated Marketing Communications I
CARE 91 Career Strategies
MATH 75 Statistics I
GENE 60 Contemporary Topics in the Workplace

Semester 4 
COMM 57 Communication Skills for Marketers
MARK 102 Entrepreneurship & Venture Development
MARK 6 Special Topics in Marketing
MARK 9 Integrated Marketing Communications II
MARK 19 Marketing Research
WORK 64 Marketing Internship I*
GENE General Education Course

Semester 5
COMM 58 Advanced Communication Skills for Marketers
MARK 12 Customer Relationship Manager
MARK 22 Consumer Behaviour
MARK 55 Business-to-Business Marketing
Business Elective

Semester 6
MARK 16 Marketing Management
MARK 17 Directed Independent Study
MARK 37 Marketing Planning
MARK 39 Strategic Account Management
WORK 65 Marketing Placement II
ADMN 60 Business Strategy

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit to search for options relevant to your program area of study.

>>More information on these SLC Articulations

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:
• Grade 12 English at the C or U level
• Grade 11 Math at C, U or M level
For OSSD equivalency options, see Admission Requirements.


Health Requirements


The Marketing classes that I’ve taken so far have definitely opened my eyes to different approaches that I can take with my band: how to promote my upcoming events properly, how to get them into the right channels. And the Accounting courses have helped me with creating budgets, so I can actually budget an entire tour and know how to finance the entire thing.

Mike Brown

Program Contact

Pam Armstrong

Admissions Information

Connect with a Student Recruitment Officer:

International Students Contact:

Additional Information

Students starting in January must take the second semester during spring/summer in order to be on track for the third fall semester.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

Advanced Standing

Graduates from a three-year business administration program have the opportunity to continue to the Laurentian University Bachelor of Business Administration degree offered on the Kingston campus.

* High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

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