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Business Administration - Marketing

Available at: Kingston


The three-year Business Administration – Marketing program provides the depth and breadth of coverage needed to build a successful marketing career with the very best organizations in Canada and elsewhere.

The first year provides a solid grounding in the fundamentals of business administration while the second year introduces you to major areas of the discipline including Integrated Marketing Communications and Social Media Platforms. In the third year of the program, you are exposed to more advanced areas of study including Business Intelligence and Marketing Strategy Foundation. Through selective internships you will have the opportunity to work with leading companies and fully immerse yourself in the field of marketing practice.

You must also complete two unique marketing internship courses; one at the end of the second year and one at the end of the third year. This strong workplace focus for the program allows graduates to develop the skills, knowledge and networks required for career success.

The Marketing programs at St. Lawrence are recognized leaders in Ontario and Canada. Recently, a student in the program was awarded the prestigious 3M Student Fellowship, read more. St. Lawrence students have excelled at the Ontario Colleges Marketing Competition over the last 22 years. More recently, ENACTUS SLC has garnered local, regional and national awards in a field of over 50 Canadian colleges and universities. Students succeed, in large measure, because top-notch marketing faculty members are all current in their fields. One faculty member has authored three of the most popular marketing texts in Canada. All have significant employment experience in marketing, including a number with national and international experience, and all undertake marketing and management consulting projects on a regular basis.

What Our Students Say - Testimonial by Stephanie Fotherby 

*NOTE: You can start this program in October and January. Applicants should apply at as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.





Graduates of the three-year Business Administration – Marketing program compete for the very best marketing jobs in Canada and elsewhere. Graduates find rewarding careers as marketing analysts, product managers, business intelligence analysts, professional sales representatives, community managers, social media managers and other digital marketing positions in a variety of industries, including media, communications and entertainment, consumer goods, technology, and financial services. Many graduates are also successful at starting their own businesses.

Student profile - Andrew Geekie, Business Admin - Marketing

Student profile - Nastania Mullin, Business Admin - Marketing



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With this program you’ll be career ready. Discover your career options at

Program Name

Business Administration - Marketing

Program Code



Ontario College Advanced Diploma

Start Dates

*Applicants should apply at OCAS as a Business Fundamentals student (K0973) and will transition into the Business program area of their choice.

Program Duration

3 Years

Location (Campus)


Canadian Fees

2016-17 full year tuition fees are $2,850.18. Compulsory fees are $1,062.15. All fees are subject to change for 2017-18.

International Fees

2016-17 International tuition fees are $13,420.00. Compulsory fees are $1,740.15. All fees are subject to change for 2017-18.

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit "Paying for College".

Program Outline 2017-18

Semester 1
ACCT 1 Introductory Accounting I
ADMN 1000 Introduction to Canadian Business
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MATH 35 Business Mathematics
COMP 222 Computer Application Fundamentals
CARE 60 Career Development

Semester 2
HUMA53 – Introduction to Human Resources
MARK201 Introductory Marketing
COMM 39 Communications for Business
ECON 1 Microeconomics
MATH 53 Mathematics of Finance
BELE 2000 Business Elective 1

Semester 3
MARK 2 Professional Selling
MARK 4 Retail Strategy Development
MARK 14 Integrated Marketing Communications I
MATH 1 Quantitative Methods for Marketing
CARE 91 Career Strategies
GENE 60 Contemporary Topics in the Workplace

Semester 4 
COMM 57 Communication Skills for Marketers
MARK 102 Entrepreneurship & Venture Development
MARK 6 Special Topics in Marketing
MARK 9 Integrated Marketing Communications II
MARK 19 Marketing Research
WORK 64 Marketing Internship I*
GENE General Education Course

Semester 5
COMM 58 Advanced Communication Skills for Marketers
MARK 12 Customer Relationship Manager
MARK 22 Consumer Behaviour
MARK 55 Business-to-Business Marketing
Business Elective

Semester 6
MARK 16 Marketing Management
MARK 17 Directed Independent Study
MARK 37 Marketing Planning
MARK 39 Strategic Account Management
WORK 65 Marketing Placement II
MARK 1009 Business Management Simulation

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:
• Grade 12 English at the C or U level
• Grade 11 Math at C, U or M level
For OSSD equivalency options, see Admission Requirements.


Health Requirements

Articulation & Credit Transfer Opportunities


I decided to go to college in my mid 20's, and it was the best decision I ever made!  The School of Business in Kingston taught me how to succeed in the business world, and I use that knowledge every day in the work environment.  I am thankful for the staff and students that I spent the three years with, for they truly helped to shape my future.

Tracey-Lynn Mclennan

Program Contact

Jim G. Hamilton

Recruiting Contact

Recruitment Office

Additional Information

Students starting in January must take the second semester during spring/summer in order to be on track for the third fall semester.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

Advanced Standing

Graduates from a three-year business administration program have the opportunity to continue to the Laurentian University Bachelor of Business Administration degree offered on the Kingston campus.

* High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

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