There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…
This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities!
Our Learning Extends Past the Classroom:
- FUSE Mentorship Program
- Student-run AD Agency
- Community client work
- Case competitions
- Career matching
- Greg awards
- Degree completion
- International Exchange options
- Disney internship
This program offers field placements that are matched with students' strengths and skill-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs and full-time employment after graduation. Our students are in demand!
We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year
to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across all industries.
There are also numerous opportunities for grads to complete a university degree in less than two years (more information below) for a specialized certificate. Our faculty counsel students on this, based on their goals, interests and target careers. We do one-on-one counselling with every single student.
All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. We emphasize hands-on, problem-based learning using real community clients.
Our former program coordinator/professor is the author of three of our foundational textbooks on marketing communications.
Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.
Connect with us:
Follow us on Twitter @imcslc or Connect with us on Facebook!
Check out our YouTube Channel - here!
Check outwhat others say about what makes our program unique!
You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Don't just take our word for it check out what our students had to say in this video!
Additional hands-on practical experience is gained from our innovative student-run Ad agency (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.
What's the ONE THING that sets the SLC Advertising/Marketing Communications program apart from all others? Relationships.
Check out our Alumni profile
Our program is a recognized leader in Ontario. Our students have excelled in numerous video competitions and are consistent winners at the annual Ontario Colleges’ Marketing Competition (OCMC) and the Vanier College BDC Case Challenge, where expertise in advertising and marketing is recognized by marketing professionals:
2015: SLC team won three gold medals and placed silver overall at OCMC
2014: SLC team won gold at the Vanier College BDC Case Challenge
2013: SLC team won gold at OCMC and silver at the Vanier College BDC Case Challenge
2012: SLC team won three gold medals and one silver medal at OCMC
The skills learned are adaptable to any industry and are in high demand. Graduates find employment in diverse areas, including advertising agencies, and on the client side with big brands, corporations, small businesses, and in the not-for-profit sector. Occupations include: Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more..
Would you like to:
Email a grad of our program or a current student? Sit in on a class? Simply email KPatterson@sl.on.ca with your request. We are here to answer any of your questions.
“We create a deeply personal, experiential learning environment that develops job-ready marketing communications specialists and creative problem solvers. The AMC program immerses learners in integrated marketing communications knowledge, industry best practices, leading technologies, and certifications that support businesses and agencies. No other program offers this level of personal coaching and job-matching. We are passionate about student success.” -Kathy Patterson, Professor, Program Coordinator, Advertising and Marketing Communications
Apply now at www.ontariocolleges.ca.
With this program you’ll be career ready. Discover your career options at https://stlawrence.emsicareercoach.ca