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Advertising and Marketing Communications Management

Available at: Kingston


This program prepares students for an exciting career in marketing communications. With our amazing experiential learning opportunities, you will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media.

Check out what others say about what makes our program unique! 

Careers are also available in sales promotion, public relations, and event marketing and planning. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications.

The most up-to-date marketing communications facilities in the province, including an Apple-based computer lab and an industry standard video studio, support the program. You will have access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe Suite of applications. The third year includes some specialized training in social and interactive marketing communications.



Our program is a recognized leader in Ontario. Our students have excelled in numerous video competitions and are consistent winners at the annual Ontario Colleges’ Marketing Competition (OCMC) and the Vanier College BDC Case Challenge, where expertise in advertising and marketing is recognized by marketing professionals:
2014: SLC team won gold at the Vanier College BDC Case Challenge
2013: SLC team won gold at OCMC and silver at the Vanier College BDC Case Challenge
2012: SLC team won three gold medals and one silver medal at OCMC

This program offers two field placements that provide students with practical experience. You will be exposed to the complete realm of marketing communications: advertising (creative), advertising (all traditional media), direct response and digital advertising (online and mobile), social media communications, and media sales. You will write copy and design layouts for print media; write, produce, and edit video in broadcast media; prepare ads for the digital media; and prepare advertising campaigns that embrace all elements of marketing communications. Students learn how to exploit interactive tools to develop customer focused interactive (web-based) marketing programs. Hands-on practical experience is gained from our innovative communications agency model (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.

Career Opportunities

The skills learned are adaptable to any industry. Graduates find employment in numerous areas including advertising and marketing communications agencies, public relations, print and broadcast media, technology, manufacturing and service companies, and the not-for-profit sector. Occupations include: Copywriter, Media Sales Representative, Media Planner, Account Executive, Digtial Media Strategist, Marketing Coordinator, Promotion Coordinator, Event Planner, Event Marketing Coordinator, and Marketing Communications Coordinator.

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With this program you’ll be career ready. Discover your career options at

Program Name

Advertising and Marketing Communications Management

Program Code



Ontario College Advanced Diploma

Start Dates


Program Duration

3 Years

Location (Campus)


Canadian Fees

2016-17 tuition fees are $4,606.24. Compulsory fees are $1,062.15. All fees are subject to change for 2017-18.

International Fees

2016-17 International tuition fees are $14,650.00. Compulsory fees are $1,740.15. All fees are subject to change for 2017-18.

Additional Costs

Costs of textbooks, manuals and technology resources are estimated to be approximately $500 each semester.

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit Bursaries and Scholarships.

Program Outline 2016-2017

Semester 1
GENE 114 Professional Effectiveness
MARK 101 Marketing Principles
MCOM 1 Computer Skills for Communications
COMM 34 Introductory College Communications
MCOM 12 Media Awareness
MCOM 15 Introduction to Integrated Marketing Communications

Semester 2
HUMA 40 Fundamentals of Leadership
MCOM 2 Electronic Publishing I
MCOM 5 Writing for Marketing Communications
MCOM 13 Advertising
MCOM 14 Copywriting & Design for Print Media
MCOM 19 Market Behaviour

Semester 3
MCOM 3 Electronic Publishing II
GENE General Education Course
MCOM 29 Portfolio and Career Readiness
MCOM 30 Direct and Interactive Marketing
MCOM 35 Market Research and Web Analytics

Semester 4
WORK 25 Field Placement I
VIDE 30 Video Production/Multi-media
MCOM 42 Social Media Marketing
GENE General Education Course

Semester 5
MCOM55 Creative Development II
MCOM 43 Interactive Web Marketing
VIDE 35 Corporate Video Production
MCOM 36 Public Relations-from Strategy to Execution

Semester 6
WORK 26 Field Placement II
MCOM 4 Interactive Content Development
MCOM 38 Marketing Communications Campaign

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites: 

  • Grade 12 English at the C or M level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.


Health Requirements

Articulation & Credit Transfer Opportunities


My three years at St. Lawrence College in the Advertising and Marketing Communications Management program set me up perfectly for my career. I use what I learned in every single one of my classes on a day-to-day basis. I have yet to be asked to complete a task that is out of my ability whether it is event planning, videography, press releases, social media, or local media buying. I was able to be hired directly out of my school placement, as well as had many offers of employment shortly after graduation.

Rebecca Bax

Program Contact

Kathy Patterson

Recruiting Contact

Recruitment Office

Additional Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Advanced Standing

Applicants with post-secondary credits may be eligible for direct entry to an upper level of the program (semester or year) depending on transfer credits. Select the applicable level when applying at and ensure that we receive your official post-secondary transcript for consideration. If you are unsure what level to apply for, please contact the program coordinator.

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