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Interactive Marketing Communications

Available at: Kingston

Overview

The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students’ marketing communications skills and develop new skills in planning and implementing IMC campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.

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Highlights

Career Opportunities

Graduates find employment in many areas of the marketing communications industry from ad agencies, to marketing departments, to charitable and government organizations, to smaller entrepreneurial endeavours. Job areas include:

  • Client Services Account Executive
  • Copywriter
  • Web Producer
  • Digital Analyst
  • Digital Media Specialist
  • Social Media Manager
  • SEO and SEM Specialist, and more.

Program Name

Interactive Marketing Communications

Program Code

1089

Credential

Ontario College Graduate Certificate

Start Dates

September

Program Duration

1 Year

Location (Campus)

Kingston

Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Students in this program must have a laptop computer, preferably a Mac laptop. As well, a USB key or external hard drive is needed.

Approximate additional costs:
1. Laptop - $1,500
2. Adobe Creative Cloud - included in your SLC fees
3. Office 365 - included in your SLC fees
4. USB key - $30
5. External hard drive - $100
6. SD card - $50
7. Textbooks, Online Learning Tools and Apps - costs vary

It is highly recommended that students wait until they start the program before purchasing any computer hardware or software. Discounts may be available.

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit Bursaries and Scholarships.

Program Outline 2019-20

Semester 1 - 14 weeks
GRAP 5000 Digital Publishing (Web and Social)
MARK 5000 Interactive Web Marketing
MARK 5001 Integrated Marketing Communications
MARK 5002 Social Media Marketing Strategy
MARK 5003 Content Marketing & Video Strategy Editing
MARK 100 Market Research and Consumer Behavior

Semester 2 - 20 Weeks
CARE 5000 IMC Career Preparation
MARK 5007 Digital Campaign Evaluation (Web Analytics)
MARK 5009 Account and Project Management
MARK 5008 IMC Agency
WORK 5000 IMC Work Placement

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit www.ontransfer.ca to search for options relevant to your program area of study.



    Admission Requirements

    Two or three-year college diploma or university degree. 

    Prerequisites

    Health Requirements

    Testimonials

    The Interactive Marketing Communications (IMC) program did an excellent job preparing me for the world of digital marketing. The skills developed and knowledge gained complemented my previous skills and experiences, and the program's focus on strategy and integration of traditional and digital marketing methods proved invaluable to me. The transition from school into the agency environment was seamless. I had a clear understanding of the agency language and processes and was able to execute each task or project with confidence. This program was an excellent opportunity to take my career in a new and relevant direction.



    Shaun Withers

    Program Contact

    Mary Deacon
    mdeacon@sl.on.ca

    Admissions Information

    Connect with a Student Recruitment Officer:
    ask@sl.on.ca

    International Students Contact:
    international@sl.on.ca


    Additional Information

    Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

    The development of the Interactive Marketing Communications program at St. Lawrence College (IMC@SLC) was done with input from agencies and organizations through the Interactive Advertising Bureau of Canada which represents more than 250 advertising organizations across Canada. IAB Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.

    “The Internet is now the "HUB" of marketing communications with traditional media as spokes. Data is what drives everything.” Dawna Henderson, President and CEO of Henderson Bas Kohn

    "What was useful about my time at St. Lawrence was learning from teachers who are also experts in the field. Their insights into the industry were extremely valuable. Also, the competitions. Being put into intense case study situations where I had to critical think and problem solve is very similar to what happens day-to-day in the industry."
    Stephanie Dowhy, Advertising & Marketing Communications graduate - Account manager at The Hive Agency - Toronto

    "The best thing about my time at SLC was networking. Without knowing Brook and having the both he and Stephanie pave the way I don't know if I would have been able to secure my internship here at FUSE, though an internship is just a door way, it is up to you and your motivation to get all the way through the door."
    Amanda Wright, Advertising & Marketing Communications graduate - Fuse Marketing Group - Account Coordinator, Creative Resource Manager & Project Manager

     

     

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