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This course is designed to improve your communication skills in the field of marketing communications. You will learn how to read and write creatively. Reading and writing creatively will help prepare you to write advertising copy, news releases, reports, as well as scripts for broadcast or video productions. You will learn how to research topics through traditional means by searching the Internet. To succeed in this course you will need an open mind, positive attitude, willingness to change, and a commitment to continuous improvement.

Prerequisite: COMM34