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MARK 102

This course explores the range of skills, knowledge and competencies required to become a successful entrepreneur or to work in a small - medium sized enterprise that expects these skills to develop the venture. Fundamentals of business planning, feasibility analysis, debt / equity financing, financial management, business growth and productivity concepts are explored. Students utilize entrepreneurial techniques, opportunity identification, resource allocation and profit planning and embed these skills through written business plans, oral presentations, discussions and decision-making scenarios. Business planning activities, guest speakers, and articles help to develop an integrated understanding of the importance of entrepreneurship, business building and venture development.