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The management of beverage sales and service is an important component of the hospitality and tourism industry.  By exploring the origins, varieties and production methods of beers, wines and spirits, along with effective service practices, students gain the knowledge of what they are serving and the current trends in the industry. Through examination of industry best practices students learn about bar-management, bar design, beverage revenue generation, expense controls and inventory management. At the end of the course, students will be Smart Serve certified.