Skip to content Skip to footer site map

DESI 231

This course introduces students to the field of brand identity and logo design, and examines the strategic, conceptual and technical processes of creating professional-level logos and identities. This course explores a variety of conceptual and graphic approaches to logo design, as well as techniques for stylization and refinement, colour application and typographic considerations. Students design logos for assigned clients, and extend design decisions into policies that apply across different media. Course content is delivered using lecture/discussion format, and incorporates guest lectures, student presentations, peer critiques and written strategic documents.