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Pam Armstrong
Program Coordinator, Educator

Pam Armstrong

Pam is an educator and entrepreneur who combines social responsibility, ethics and business for the betterment of learners and the community. Pam grew up in Kingston, graduated with a Fashion and Merchandising diploma from St. Lawrence/Seneca College and went on to bootstrap an international business designing and manufacturing logoed textiles products for the uniform, corporate promotional and entertainment markets.  With her business partner, Julie McDowell, she was a finalist for Entrepreneur of the Year.  

Upon moving back to Kingston Pam began working at St. Lawrence College in the School of Business and she earned her MBA from Queen’s and certificate in Adult Education from Brock. In 2009 Pam helped students begin a chapter of Enactus St. Lawrence College.  This team continues to create and deliver projects that reduce hunger, promote entrepreneurship, financial literacy and environmental sustainability.  Pam is proud of the team’s legacy of creating real value in the community as students grown and learn.  In addition to countless awards, in 2015, the team was ranked among the top four Enactus teams in Canada.

Pam has won the John Dobson Fellowship Faculty Advisor of the Year the Award, the award of Merit at St. Lawrence College, she was recognized as a Kingstonian Leading Change and she was featured in Kingston Life in a salute to teachers that inspire. Pam is on the Board of Directors at the Partner’s In Mission Food Bank.  She lives with her husband on Howe Island where she enjoys big family parties with her three grown children, being active, drinking scotch and eating popcorn.

Kathleen Wright
Professor, Marketing

Kathleen Wright

Kathleen is a full-time professor at the School of Business, St. Lawrence College, in Kingston ON. She brings to the school over 20 year’s experience in marketing strategy, integrated marketing communications, Customer Relationship Management (CRM) strategy and implementation and Business Intelligence (BI). She is passionate about bringing a business together through the use of strategic planning, market research, consumer knowledge and implementing solutions using the most current technologies available, to capitalize on business efficiency and effectiveness. Ultimately, maximizing the customer experience.

Kathleen is a graduate of St. Lawrence College, and returned as an enthusiastic educator, mentor and student advocate. She is constantly working to bring the students the best possible classroom experience through simulations, experiential learning and business competitions. She aims to develop curiosity, a passion for lifelong learning and critical thinking in all her students.

In her spare time, she is an avid adventurer enjoying time kayaking, mountain biking, hiking, camping, downhill skiing and horseback riding.

Bill A. Crowe
Professor, Marketing and Advertising & Marketing Communications

Bill Crowe
Bill A. Crowe is a marketing and entrepreneurship professor at St. Lawrence College (Kingston Campus) for 27+ years on a full-time basis.  He teaches a variety of business-to-business (B2B) and business-to-consumer (B2C) courses and will transition to teaching part-time this fall.  Bill has been involved in marketing consulting for 29+ years and has completed projects in a number of industry sectors.  He is a graduate of the Business Administration (Marketing) program.  Bill was a contributing author to the marketing textbook entitled “Marketing Today”, published by Holt, Rinehart and Winston of Canada Ltd., Toronto, in 1991.  He is coauthor of a retailing textbook with Mark Siemonsen that targeted the Canadian University and College market entitled “Canadian Retailing Strategy - Challenges and Change”, published by Nelson Canada, Toronto that was released in 1996.   In 1996, Bill coauthored a needs analysis on behalf of the Kingston Area Economic Development Corporation and The Greater Kingston Chamber of Commerce to determine the features required for a large entertainment venue.  Bill profiled retail leaders in Canada that are included in a book that was released in January 2008 – “Retailing – First Canadian Edition”, published by Nelson Publishing.  Bill co-authored Conversion - Triggers, Tools & Tips to Grow Business (Kendall Hunt Publishers) with Dave Dean and Mark Siemonsen.   

Frank Armstrong
Professor in Core Business: Introduction to College Communications, Communication for Business, Introduction to Management, Professional Effectiveness

Frank Armstrong

In addition to the above courses within the School of Business, since 2008, I have taught Writing for Marketing to second-year Marketing students and first-year Advertising and Marketing Communication Management students, Public Relations to second-year Advertising and Marketing Communication Management students, and Office Career Writing and Communications for Business to first-year Office Administration students. I have also taught communications in the skilled trades and health sciences faculties and freelance journalism for the continuing education department.

While teaching Advertising and Marketing Communication Management students, my first-year students and I developed FUSE, a mentorship initiative that provides second-year peer mentors to first-year students and professional mentors to third-year students. FUSE has helped student participants to expand their professional networks, secure prestigious placements and contracts and summer jobs, and win industry-related career positions upon graduation. The initiative is student-run and is now in its seventh year. As a college educator, cheerleader, and coach, I continually strive to provide real-life learning experiences and to connect my students to the business community, particularly future employers. I also co-founded the St. Lawrence College Mountain Bike Club (SLC MTB), which is now in its third year.

I am a graduate of Ryerson University and I possess a Bachelor of Arts (Journalism) degree. I am also a master’s degree candidate at St. Francis Xavier University. As a professional writer, I have won several awards and accolades:

Sun Media National Writing Award (2007)

National Newspaper Award nomination (2007)

Several Ontario Newspaper Award nominations

Justicia Award for Justice Reporting (1999)


I have also been a long-time volunteer with Big Brothers and have received two volunteer awards:

Ontario Volunteer Service Award for Commitment & Dedication to Big Brothers (2014)

Big Brother Harley Shaw Award for Exceptional Volunteer (2009)

Gord Stencell
Professor, Accounting, Marketing, and Office Administration

Gord Stencell

Gord Stencell's passion is helping people make decisions and win jobs meaningful to their futures. He is driven to prepare students transitioning to the workforce so they may avoid the cost and stress of prolonged job searches.

After completing an undergraduate degree in business, Gord began his career as a headhunter in Toronto. Later, he studied career counselling, and is currently Supervisor, Career Services with Morneau Shepell, Canada's largest Employee and Family Assistance Program.

Gord joined St. Lawrence College in the School of Business as a Professor, Career Strategies (2009) teaching in the Accounting, Marketing and Office Administration programs.

Randy Zarichny

Randy Zarichny

A graduate of the Smith School of Business at Queen’s University, Randy has over 26 years of successful sales, marketing, accounting and management experience in many disciplines including real estate, property management, and investing. A winner of numerous sales awards Randy most recently ranked in the top 4% of Real Estate Brokers in Canada. Randy is also a certified Blended Learning Instructor for the Ontario Real Estate College and has enjoyed giving back to the community as a High School Football Coach for many years.

Randy uses a collaborative and Socratic Method, student –centered approach, to promote independent thinking, focusing open ended questions and his learning outcomes on the higher end of Bloom’s Taxonomy in order to encourage and create critical thinking, evaluation and analysis. Randy is a former Captain of the Queen’s Golden Gaels Football Team and a member of the Queen’s Football Hall of Fame and emphasizes the qualities of leadership, confidence, grit and resilience in his students. Randy draws upon extensive, interesting, engaging and relevant real life examples to further enhance the student learning experience. A big supporter of experiential learning, Randy enjoys placing students in local businesses and being an OCMC Coach.



Megan Knott

Megan Knott

Megan is a part-time faculty member of both the School of Business and Hospitality and Tourism Management at St. Lawrence College, Kingston campus.

Megan has always called Kingston home, and graduated from Queen's University with a B.A in Sociology and an MBA from Cape Breton University in Community Economic Development.

Megan has an extensive background in business development and marketing and currently markets Kingston as an all season destination.

She is a proud mom to two beautiful girls and a community champion for many local charities.