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Advertising students head to Kingston, Jamaica

Three second-year Advertising students (L-R), Andrea Bedford, Chantal Lauzon and Laura Novoa

 

 

 

 

 

 

 

 

 

Three second-year Advertising students (L-R), Andrea Bedford, Chantal Lauzon and Laura Novoa, spent one week of their work placement in Kingston, Jamaica, helping to promote the Renewable Energy Efficiency Technician program at the National Tool and Training Institute, where St. Lawrence College is mentoring the Jamaica school in their new program development. The students completed an extensive communications and social media strategy including producing several videos to assist the Institute with their marketing outreach.

Advertising students work the room at Twitter Canada Christmas Event

Three third-year Advertising students, Jessica Findlay, Dylan Bisignano and Sarah Deacon, attended the first ever “Twinter” event at Twitter corporate headquarters. They acted as social media concierges and guest experience coordinators for a room full of advertising, marketing and digital executives at this “Must-Attend” corporate networking event. They collected business cards and followed up for placement and job opportunities after graduating!

TRENDSTALK, Toronto, ON

In February, twenty students from the Advertising and Marketing Communications (aMC) program, as well as from Interactive Marketing Communications (iMC) invaded Toronto and joined forces with twenty-plus alumni of Advertising and Marketing Communications. The code name for the mission was "TrendsTalk Toronto." The purpose of this mission was to network and share ideas and trends in marketing communications. The result was a victory for all. 

Trendstalk Toronto launched with an agency tour of two of the more progressive advertising agencies in Toronto, FUSE marketing and The Hive. Alumni Brook Johnston and Taylor O'Neill hosted a insightful discussion about the challenges and opportunities of working in an agency environment. Lots of questions were fired at the hosts and they, along with the president of FUSE fired back about what sets FUSE apart from the others: FUSE is an integrated marketing agency specializing in digital strategy, social media marketing, XM and CRM. There is excellent alignment of our program curriculum with the USP of FUSE. Indeed, what makes the SLC Advertising program different is its focus on integrated marketing communications. Perhaps that's why so many of our students and graduates get internships and jobs at FUSE. Alumnae Stephanie Dowhy hosted the students at the Hive. There the discussion turned to what the difference is between "boutique" agencies and "full-service" agencies. 

And that was just the start of a full day of "talk" about trends in marketing communications. Later that afternoon Grant Goodwin from All Roads in Kingston explained "Authoritative Branding" in a keynote that was interesting and a real workout for the brain as he delved deeply into strategies to brand organizations and companies as "Authorities" in their product or service categories. Immediately following that was an Alumni Panel discussion featuring: Wendy Bairos – Google Canada, Adam Fraser – Rapp,  Brook Johnston – FUSE, and Brett McDonald – Zulu, Alpha,Kilo. The alumni panel provided the students with job search techniques and career planning for the fast-paced advertising field. 

The day wrapped up with a student, alumni, agency mixer where students were able to exchange good advice for business cards. But that was just the first day. The second day students took advantage of a wide range of seminars and workshops in digital marketing at Podcamp Toronto which was held at Ryerson just a three minute walk from the hotel. 

TrendsTalk Toronto was a tremendous victory for the faculty, students and alumni of aMC/iMC @ SLC. It really gave meaning to the rally cry of "proud to be SLC!"