Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.
The development of the Interactive Marketing Communications program at St. Lawrence College (IMC@SLC) was done with input from agencies and organizations through the Interactive Advertising Bureau of Canada which represents more than 250 advertising organizations across Canada. IAB Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.
“The Internet is now the "HUB" of marketing communications with traditional media as spokes. Data is what drives everything.” Dawna Henderson, President and CEO of Henderson Bas Kohn
"What was useful about my time at St. Lawrence was learning from teachers who are also experts in the field. Their insights into the industry were extremely valuable. Also, the competitions. Being put into intense case study situations where I had to critical think and problem solve is very similar to what happens day-to-day in the industry."
Stephanie Dowhy, Advertising & Marketing Communications graduate - Account manager at The Hive Agency - Toronto
"The best thing about my time at SLC was networking. Without knowing Brook and having the both he and Stephanie pave the way I don't know if I would have been able to secure my internship here at FUSE, though an internship is just a door way, it is up to you and your motivation to get all the way through the door."
Amanda Wright, Advertising & Marketing Communications graduate - Fuse Marketing Group - Account Coordinator, Creative Resource Manager & Project Manager