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Business Marketing

Available at: Kingston


You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second year courses include integrated marketing communications, brand management, business simulations, data analysis, personal selling, marketing research and entrepreneurship. You become career ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development.  You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where over 80% of your professors are full time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking.



Graduate Testimonial - Terri-Lynne O'Shea

Terri Lynne O'Sea 

"Deciding to go back to school to attend the 2-year Business- Marketing program at St. Lawrence College was one of the best decisions of my life.


Experience Applied Learning through:

  • One marketing placement
  • Networking with business professionals
  • Integrated Marketing Communications simulation
  • Small class sizes with committed business and teaching professionals
  • Professional Development Competition
  • Canadian Professional Sales Certificate


You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections. 

Opportunities to engage include:

  • Networking events
  • CUSP Innovation Bootcamp
  • Enactus SLC
  • Great Canadian Sales Competition
  • Toastmasters
  • Transform Leadership Experience
  • Young Women’s Innovator Conference


Your two-year diploma easily bridges to domestic and international programs and university degrees that include: 

Laurentian University Bachelor of Business Administration at SLC – with a 2 year diploma can earn your degree in 2.5-3 years.

Disney International Program

Career Opportunities: Graduates find careers as marketing analysts, professional sales representatives, community managers, social media analyst, and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, banking and financial services. Graduates may also find success starting their own businesses.

Open the door to opportunity and challenge yourself to be your best. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator.

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*NOTE: You can start this program in October and January. Applicants should apply at as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.

Apply now at 

Program Name

Business Marketing

Program Code



Ontario College Diploma

Start Dates

*Applicants should apply at OCAS as a Business Fundamentals student (K0973) and will transition into the Business program area of their choice.
Special May Intake - International Students Only

Program Duration

2 years

Location (Campus)


Canadian Fees

2017-18 tuition fees are $2,935.68. Compulsory fees are $1,202.15. All fees are subject to change for 2018-19.

International Fees

2017-18 International tuition fees are $13,800.00. Compulsory fees are $1,876.15. All fees are subject to change for 2018-19.
May 2017 intake for International students

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program. Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals. These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential. For more details visit Bursaries and Scholarships.

Program Outline 2018-19

Semester 1
ACCT 1 Introductory Accounting I
ADMN 1000 Introduction to Canadian Business
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MATH 35 Business Mathematics
CARE 60 Career Development
COMP 222 Computer Application Fundamentals

Semester 2
ACCT 2 Introductory Accounting II
COMM 39 Communications for Business
ECON 2 Macroeconomics
HUMA 53 Principles of Human Resources Management
MARK 201 Introductory Marketing I
MATH 53 Mathematics of Finance

Semester 3
MARK 2 Professional Selling
MARK 4 Retail Strategy Development
MARK 14 Integrated Marketing Communications I
GENE 60 Contemporary Topics in the Workplace
CARE 91 Career Strategies
MATH 75 Statistics I

Semester 4 
MARK 6 Special Topics in Marketing
MARK 9 Integrated Marketing Communications II
MARK 19 Marketing Research
MARK 102 Entrepreneurship & Venture Development
COMM 57 Communication Skills for Marketers
GENE General Education Course
WORK 64 Marketing Internship I*

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.


Health Requirements

Articulation & Credit Transfer Opportunities


SLC helped build the steps I needed to take to become successful in the marketing world.

Jason Moore

Program Contact

Pam Armstrong

Admissions Information

Connect with a College Career Advisor:

International Students Contact:

Additional Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Students starting in January must take the second semester during the spring/summer in order to be on track for the third semester in the fall.

Advanced Standing

High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

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