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Business Marketing

Available at: Kingston

Overview

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second year courses include integrated marketing communications, brand management, business simulations, data analysis, personal selling, marketing research and entrepreneurship. You become career ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development.  You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where over 80% of your professors are full time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking.

Join one of our upcoming webinars to connect with us and learn more about what to expect in your program.

Thursday, January 10, 2019

12:00 PM - 1:00 PM EST

Register Now

Highlights

Graduate Testimonial - Terri-Lynne O'Shea

Terri Lynne O'Sea 

"Deciding to go back to school to attend the 2-year Business- Marketing program at St. Lawrence College was one of the best decisions of my life."







 

 

Graduate Testimonial - Simone Santos, International Student

Simone Santos

"St. Lawrence College is a very special place for me.  It is where I learned about Canadian culture, workplace etiquette, and marketing skills from highly qualified professors. The faculty is always willing to go beyond to support everyone and they have a great interest in the students' success."

 

 

 

 

Experience Applied Learning through:

  • One marketing placement
  • Networking with business professionals
  • Integrated Marketing Communications simulation
  • Small class sizes with committed business and teaching professionals
  • Professional Development Competition
  • Canadian Professional Sales Certificate

 

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections. 

Opportunities to engage include:

  • Networking events
  • CUSP Innovation Bootcamp
  • Enactus SLC
  • Great Canadian Sales Competition
  • Toastmasters
  • Transform Leadership Experience
  • Young Women’s Innovator Conference

 

Your two-year diploma easily bridges to domestic and international programs and university degrees that include: 

Laurentian University Bachelor of Business Administration at SLC – with a 2 year diploma can earn your degree in 2.5-3 years.

Disney International Program

Career Opportunities: Graduates find careers as marketing analysts, professional sales representatives, community managers, social media analyst, and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, banking and financial services. Graduates may also find success starting their own businesses.

Open the door to opportunity and challenge yourself to be your best. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator.

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*NOTE: You can start this program in October and January. Applicants should apply at www.ontariocolleges.ca as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.

Program Name

Business Marketing

Program Code

0261

Credential

Ontario College Diploma

Start Dates

September
January
November
*NOTE - for November and January intake, applicants should apply at OCAS as a Business Fundamentals student (K0973) and will transition into the Business program area of their choice.
Special May Intake - International Students Only

Program Duration

2 years

Location (Campus)

Kingston

Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program. Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals. These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential. For more details visit Bursaries and Scholarships.

Program Outline 2019-20

Semester 1
ACCT 1 Introductory Accounting I
ADMN 1000 Introduction to Canadian Business
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MATH 35 Business Mathematics
CARE 60 Career Development
COMP 222 Computer Application Fundamentals

Semester 2
ADMN 2000 Workplace Dynamics and Behaviour
COMM 39 Communications for Business
ECON 1 or ECON 2 Microeconomics OR Macroenomics
MARK 201 Introductory Marketing I
MATH 53 Mathematics of Finance
ACCT or HUMA 53 Introductory Accounting II or Introduction to Human Resources

Semester 3
MARK 2 Professional Selling
MARK 4 Retail Strategy Development
MARK 14 Integrated Marketing Communications I
GENE 60 Contemporary Topics in the Workplace
CARE 91 Career Strategies
MATH 75 Statistics I

Semester 4 
MARK 6 Special Topics in Marketing
MARK 9 Integrated Marketing Communications II
MARK 19 Marketing Research
MARK 102 Entrepreneurship & Venture Development
COMM 57 Communication Skills for Marketers
GENE General Education Course
WORK 64 Marketing Internship I*

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit www.ontransfer.ca to search for options relevant to your program area of study.



>>More information on these SLC Articulations

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.

Prerequisites

Health Requirements

Testimonials

Coming back to school as a mature student was a really big transition for me, and at times it was overwhelming.  The faculty go above and beyond for their students, and that was what made the difference in my post-secondary education. Creating close connections with your professors can make achieving your goals much more attainable. St. Lawrence College opened doors for me and guided me in the direction I lead today. The successes I experience in my career everyday are a constant reminder of how thankful I am to have attended a school with such a strong community, and passion for helping their students succeed.

Tyler Gallivan

Program Contact

Pam Armstrong
PArmstrong@sl.on.ca

Admissions Information

Connect with a Student Recruitment Officer:
dreamit@sl.on.ca

International Students Contact:
international@sl.on.ca


Additional Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Students starting in January must take the second semester during the spring/summer in order to be on track for the third semester in the fall.

Advanced Standing

High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

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