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Business Marketing @ Alpha International

Available at: Alpha International Academy (Toronto)


The two-year Business - Marketing program prepares you for success in the dynamic world of marketing.

The first year provides a solid grounding in the fundamentals of business administration and the second year introduces you to major areas of the marketing discipline including Quantitative Methods, Marketing Research, Sales, Integrated Marketing Communications, Digital Marketing and Social Media Platforms. You also build skills in Economics and Ven­ture Development. In addition, all students must complete courses in communications for marketers, careers and professional development as well as a 3-week full-time marketing internship.

Together, they offer a tremendous oppor­tunity to consolidate your learning and gain valuable practical experience in an industry or market of your choice.


Career Opportunities

Graduates of the two-year Business – Marketing program at St. Lawrence College compete for the very best marketing jobs in Canada and else­where. Graduates find rewarding careers as marketing analysts, product managers, busi­ness intelligence analysts, professional sales representatives, community managers, social media managers and other digital marketing positions in a variety of industries, including media, communications and entertainment, consumer goods, technology, and financial services. Many graduates are also successful at starting their own businesses.

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Program Name

Business Marketing @ Alpha International

Program Code



Ontario College Diploma

Start Dates


Program Duration

Location (Campus)

Alpha International Academy (Toronto)

Canadian Fees

International Fees

Fees for this program are set by Alpha International Academy and are available by contacting them at or visit their website at: .

Additional Costs

Scholarships and Bursaries

Program Outline 2018-19

Semester 1
ACCT 1 Introductory Accounting I
ADMIN 1000 Introduction to Canadian Business
COMM 34 Introduction to College Communications
COMP 222 Computer Application Fundamentals
GENE 114 Professional Effectiveness
MATH 35 Business Mathematics

Semester 2
ADMN 1001 Introduction to Management
COMM 39 Communications for Business
ECON 1 Microeconomics
HUMA 53 Principles of Human Resources Management
MARK201 Introductory Marketing
MATH 53 Mathematics of Finance

Semester 3
CARE 91 Career Strategies
GENE 60 Contemporary Topics in the Workplace
MARK 2 Professional Selling
MARK 4 Retail Strategy Development
MARK 14 Integrated Marketing Communications I
MATH 1 Quantitative Methods for Marketing

Semester 4
COMM 57 Communication Skills for Marketers
MARK 6 Special Topics in Marketing
MARK 9 Integrated Marketing Communications II
MARK 19 Marketing Research
MARK 102 Entrepreneurship & Venture Development
WORK 64 Marketing Internship I*
General Education Elective (1)

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U or M level


Health Requirements

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit to search for options relevant to your program area of study.


    I would first like to thank you for the amazing experience I gained with the placement opportunity at Princess Animal Hospital! It was wonderful & I wish it wouldn't have ended, but now the job search begins! I also want to sincerely thank you for all of your guidance, support & encouragement throughout the school year. I am incredibly motivated by your enthusiasm and I know that your dedication helped to bring out the passion I have in this field. Yourself, along with all of the other teachers, helped me more than words could ever express & I am forever grateful to all of you in the VA program.

    Savannah Leblanc

    Savannah Leblanc

    Program Contact

    Alpha International

    Admissions Information

    Alpha International

    Additional Information

    Program Outline: Please note that the program outline above is for the 2016/17 Academic year. For previous program outlines, please contact the Registrar’s Office at 613-544-5400, ext. 1302, or the International Office at 613-544-5400, ext. 1857, or

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