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MCOM 38

Students in the third year of the Advertising/Integrated Marketing Communications program have spent two and a half years learning the entire spectrum of the IMC mix. This course integrates all disciplines learned into one comprehensive Advertising/IMC campaign for an actual Kingston community client. Students will focus on the strategic development of a campaign that is appropriate, realistic, creative, cost-effective and results-oriented for clients.

Students will be expected to prepare a fully professional annual or seasonal Advertising campaign strategy including all related IMC components vis a vis client briefings, and culminating in a final pitch to clients. The campaign will be of a caliber that clients may implement the proposed campaign using their own resources.