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MCOM 36

This course introduces students to the world of public relations/corporate communications and its important role in the marketing communications mix. Students will work with real and simulated client problems to understand how public relations can be used as a cost-efficient and effective way to communicate to the full range of an organization's publics. Students will design, develop and deliver a fully conceived public relations campaign, including the execution of appropriate media relations materials. Students will also delve into organizational case studies, thoroughly analyzing all relevant components of corporate communications.