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MATH 1

Quantitative Methods for Marketing is designed to introduce students to the exploration and analysis of statistical data critical to marketing decisions. Emphasis is placed on the development of a practical set of tools that can be used to complement analysis undertaken in other courses in the program, and analysis to be undertaken or interpreted as a marketing professional upon graduation. Major topics include: data description and presentation, summary measures, probability, the normal distribution, sampling, hypothesis testing, regression and correlation, indexes and time series, and linear programming.