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MARK 55

This course explores how businesses market goods and services to each other. It covers the principles of marketing in relation to business markets and their application to the Canadian commercial, industrial, institutional and governmental environment. Students are exposed to an in-depth investigation of segmentation, organizational buying processes, relationship management, placement, and the formulation of the firms' strategic direction. Class discussions and activities, guest speakers and case analyses are used to facilitate the learning process.
Prerequisites: MARK201 & MARK202.