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MARK 5009

Strong client relationships are the cornerstone the advertising and marketing agency industry. The account team is the front line connection to the client which must be experts in client business, competitors, and needs and vision of the client as well as liaising between the client and all agency departments. The account team is also responsible for the overall management of client project and budgets. MARK5006 focuses on the building and supporting of a client relationship and shepherding a project from start to finish. This course with prepare the students for their client project in the Agency course.