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This upper year course builds on the introduction to marketing courses in first year. Students will more fully explore the ways in which marketing communications are utilized by marketers to inform, educate and enable customers. Specifically, students will explore the strategies and work through the implementation challenges of direct marketing, public relations, sponsorship/event marketing, and social media marketing across a range of products, concepts, good and services. Students will be expected to develop an integrated marketing communication strategy for a consumer product or service.