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HOTE 24

In Canada, over fifty percent of all American tourists visit arts and culture based sites resulting in revenues of over eight billion dollars per year. This course examines, on a global level, tourism’s leading role in community economic development through the promotion of arts and culture. The many aspects of this tourism segment will be reviewed and discussed including the economic and cultural significance of galleries, museums and the performing arts. From a host community’s perspective, arts and cultural tourism activities may also be interpreted as invasive if the destination sites are improperly managed. This course will also investigate the potentially tenuous relationship between culture and tourism by examining the socio-cultural complexities of arts and cultural tourism. Based on that investigation, sound and sustainable site management strategies will be proposed and discussed.