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This course emphasizes the importance of creating a solid foundation on which to apply the fundamental concepts and principles of marketing to the tourism sector and real-life situations. The marketing mix elements, positioning, market segmentation, and cultivating alliances with customers, are all important aspects that will be explored.

HOTE 10 is intended to be an introductory marketing course with an international focus whose main goal is to provide students with a broad view of marketing within the tourism industry.