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GENE 34

This course provides students with the opportunity to explore the range of skills and knowledge required to become successful entrepreneurs. With an emphasis on identifying and understanding the critical components of an effective business plan by course end, students focus on a number of key elements in this process including identifying the personal characteristics of the entrepreneur, learning to recognize areas of opportunity, gathering market information, exploring funding alternatives and understanding the need to develop a basic operating budget. Basic marketing concepts and an overview of the technology of business are also included.