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FAHP 4400

This course will introduce you to the concepts of marketing. Topics include: How to create a successful marketing plan, understanding customers and their buying behaviour’s, how to sell yourself, advertising and sales. You will be undertaken and the logic underlying the recommendations. You will develop a Trade Show Booth as a part of your promotional plan. This course will also explore the process of thinking critically and will guide you in thinking more clearly, insightfully and effectively. Practical examples from your experience and contemporary issues will help you develop the required to develop a marketing plan that outlines the overall marketing strategy, specific actions to be abilities to solve problems, analyze issues, and make informed decisions.

Pre-requisite: FAHP 3400.