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This is a course on the advanced communication/presentation skills and capabilities required of a marketing professional operating in a small to midsized firm without the support of an agency. This is an advanced, upper-year course.

In this course students will focus on practicing, refining and developing repeatable processes that will enable them to communicate in a manner which inspires their targeted audience to take the intended actions. Students will prepare professional marketing materials and deliver presentations using current best practices in the field of marketing.