Business students from St. Lawrence College’s Brockville and Kingston campuses will be competing in the Vanier College BDC Case Challenge in Montreal, February 10-12, 2017.
This marks the first time that students from Brockville have gone to this competition, which brings together over 25 colleges from across Canada. Coached by Program Coordinator/Professor Michael Jackson, team members Cody Barr, Natalie Finucan, and Shannon Marshall have been busy practicing sample case studies each week in preparation. At the competition, they will receive a new case study, and will have three hours to analyze the problem and create a marketing plan before making a 20-minute presentation to a panel of judges. If successful, the team will advance to the final round on the Sunday of the competition, where the winners are announced.
“This is such an excellent learning opportunity for students. They will be tackling a challenging, real-life marketing problem, applying the skills they have learned in our program, and receive quality feedback from executives and business owners. The Business program in Brockville has evolved and our students will now get an opportunity to engage with fellow students from across the country and see for themselves the quality of education that St Lawrence College provides,” said Jackson.
“As a group, we are thrilled to be the first to represent the Brockville campus at the BDC Case Challenge this coming weekend. We have spent many hours preparing, and are ready to show the knowledge we have obtained through our two-year business education. We are honoured to be chosen and know it is going to be an amazing experience,” Shannon Marshall, team member.
Juan Clapperton, Lorenzo Troiani, and Mariana Varela Mendoza will represent the Kingston team. Retired Advertising and Marketing Communications Professor Keith Tuckwell, and current Professors Kathy Patterson and Tom Brennan are coaching the team.
“For the last few months, the student team has spent several hours each week practicing the art of dismantling a complex business case and applying critical thinking and case methodology to develop a cogent, creative and practical solution to real business problems,” said Patterson.
About St. Lawrence College
With three friendly campuses in Brockville, Cornwall, and Kingston, St. Lawrence College is an integral part of the economic life and social fabric of Eastern Ontario with a close-knit community of 10,000 full-time students, and more than 85,000 proud alumni. Hundreds are also enrolled in our online and continuing education courses each year. As part of our ongoing sustainability initiatives, the College boasts more than 1,600 rooftop solar modules on our Kingston and Brockville campuses, the largest solar roof top installation of any post-secondary institution in Canada. The college has many Applied Research projects in progress, as well, our Corporate Learning and Performance Improvement group has helped more than 350 organizations grow and prosper. Through our Employment Service offices, we work with thousands of clients annually.
For media information:
St. Lawrence College, Communications
613-345-0660, ext. 1660