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St. Lawrence Students Capture Silver at National Case Competition Today

2016-02-16, 10:19 AM

At the 11th annual Vanier College BDC Case Challenge held in Montreal, Quebec, February 12-14, students representing the Business Administration Marketing program at St. Lawrence College finished second overall in a competition that included 32 college teams from across Canada.

St. Lawrence students have performed admirably in recent years at this competition. Through 10 years of participation, St. Lawrence students have placed first overall twice and second overall on three occasions. No other college in Canada can match that level of performance.

In the competition students are evaluated by a panel comprised of senior level marketing executives and university academics. The students are given three hours to analyze a case, prepare the solution, and develop and deliver a PowerPoint presentation. Teams are judged on the practicality of their plans and the quality of their presentations. Participants this year came from as far away as Kelowna, BC and Corner Brook, NL.

The St. Lawrence team of Kara Reynolds, Caleb Huard and Luke Hammerstrom, all 3rd year marketing students, advanced from the preliminary case round being ranked in the top two of their division.  The top two colleges from each of the three divisions advanced to the final round.

"This is a chance to test our skills among the best in the country and we were able to come out among the top,” Caleb Huard said. “It was an excellent and rewarding experience!"

In a tension packed room that included students and faculty from the participating colleges, the St. Lawrence team delivered their final case analysis, recommendations and marketing plan in a confident, convincing and professional manner. They were challenged with some difficult questions from the judges but defended their marketing plan effectively.

"Our team's experience with the BDC Case Challenge was invaluable,” Kara Reynolds said. “Being put to the test and realizing success has solidified confidence in our ability as aspiring business leaders." 

Keith Tuckwell, coach of the team was extremely proud of how the team approached both cases and the positive attitude they had about taking on the challenge. “Their poise and confidence spoke volumes about how they prepared themselves for the competition. What surprised me the most was a budget recommendation and plan that went beyond what the client was willing to spend in the final case. That was a risky decision to make. Their justification for doing so really impressed me, and apparently the judges too.” The case was about a Winnipeg-based First Aid training company wanting to expand into other parts of Canada.

“The BDC Case Challenge has not only provided a fantastic learning experience for the team, but it also demonstrates our schools marketing expertise on a national level,” said Luke Hammerstrom.

This year’s gold medal winner was SAIT Polytechnic from Alberta. The bronze medal winner was Cégep regional de Lanaudiére á Joliette from Quebec.

The competition is organized by Vanier College and sponsored by the BDC (Business Development Bank of Canada) and Scotiabank.


About St. Lawrence College

With three friendly campuses in Brockville, Cornwall, and Kingston, St. Lawrence College is an integral part of the economic life and social fabric of Eastern Ontario with a close-knit community of 7,000 full-time students, and more than 80,000 proud alumni. Hundreds are also enrolled in the college’s online and continuing education courses each year. As part of its ongoing sustainability initiatives, the college boasts more than 1,600 rooftop solar modules on the Kingston and Brockville campuses, the largest solar rooftop installation of any post-secondary institution in Canada. The college has many applied research projects in progress; furthermore, the college’s Corporate Learning and Performance Improvement group has helped more than 350 organizations grow and prosper. Through its employment service offices, St. Lawrence works with thousands of clients annually.