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St. Lawrence College Graphic Design student designs Film Festival marketing campaign

2015-02-23, 2:28 PM

As the Kingston Canadian Film Festival celebrates its 15th anniversary, our third-year Graphic Design student Emily Buell will have her work featured after a competition to develop marketing materials for the festival, the largest, exclusively Canadian film festival in Canada. The film festival runs February 26 - March 1, 2015.

Their task was to develop a comprehensive marketing campaign including a feature marquis poster, ad campaign, website, brochure, t-shirts, hats, program guide, etc. Emily’s winning design is now featured on promotional material for the high profile event.

"The partnership we have with the Graphic Design program at SLC is invaluable," said Marc Garniss General Manager Kingston Canadian Film Festival. "Every year the students impress and astound us with their creativity and thoughtfulness. We’re thrilled to be able to work with them and proud that their work represents the festival each year."

This competition is part of the Design Your Community project and is integrated into the curriculum for the third year students. For the past several, students have designed the marketing material for the festival. The students are presented with the strategic brief, then develop a concept and design solution. The main ingredient for success is creativity.

“Our program is so fortunate to have such a great partner to work with for the past 12 years,” said Andrew McLachlan, professor in the Graphic Design program. “The team at the KCFF has been really supportive of our students and the Festival has played a key role in launching their careers. Our students have always seized the opportunity to produce creative and professional work and are always excited to see their work published at a national level.”

The Design Your Community  project has been a major project for graduates portfolios, as well as being very effective at generating interest in the Graphic Design program, and St. Lawrence College.