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St. Lawrence College students bring home the gold in regional Marketing Competition

2014-11-24, 11:21 AM

Fifteen St. Lawrence students arrived at the Blue Mountain resort in Collingwood Ontario on November 19th  to November 22nd , not to ski in the newly accumulated snow, but ready to compete in marketing case analyses against 13 other colleges from across Ontario.

This was the 35th year for the Ontario Colleges’ Marketing competition (OCMC) and over that time St. Lawrence has won the overall competition 10 times – more times than any other college.

“We really wanted to bring the cup home again this year after our decisive win last year,” said Robin Pepper professor lead for the St. Lawrence OCMC team.  “But we knew the competition would be strong this year and put in place a six-week intensive training session for 15 students in ten marketing cases and the OCMC quiz bowl.”

The training paid off.  Jessica Findlay and Sarah Deacon won the Direct Marketing competition; Jolisa Masucol and Sylvia Hughes won the Marketing case; Taylor Leeder and Jolisa Masucol placed third in Market Research; Sarah Deacon and Sarah Chapman earned honourable mention in Integrated Marketing Communications, as well Tyler Hickman and Ciera Jones gained honourable mention in International Marketing. Tina Ciccarelli placed second in the Quiz Bowl.

St. Lawrence placed fourth amongst the 13 colleges with Sheridan of Oakville placing first overall, Humber of Toronto second overall and Fanshawe of London third overall.

“Fourth is very good when you think of the competition at this event,” said Pepper. “We are a ‘David amongst Goliaths’, but we must be doing something right since over the last three years we have placed second, then first last year and now fourth. 

The 2014 St. Lawrence OCMC team:

Job Interview: Jessica Findlay
Sales Presentation: Dylan Bisignano
Prospect Pitching: Dylan Bisignano and Matt McLaren
Integrated Marketing Communications: Sarah Deacon and Sarah Chapman
Marketing: Jolisa Masucol and Sylvia Hughes
Direct Marketing: Jessica Findlay and Sarah Deacon
International Marketing: Tyler Hickman and Ciera Jones
Market Research: Taylor Leeder and Jolisa Masucol
Entrepreneurship: Taylor Leeder and Kevin Perkin
Retail: Kevin Perkin and Sylvia Hughes
Quiz bowl: Sarah McLeod, Ceren Tinar, Tina Ciccarelli, Kassandra Dequire.

“This year, as in the last 35 years was a collaborative effort for the St. Lawrence students, maintaining their daily studies while participating in twice-weekly training sessions. Our faculty team lends their time and expertise, providing our students with a special opportunity to present their knowledge and skills to industry experts,” said Dr. John Conrad, Associate Dean of the School of Business at St. Lawrence College.

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About St. Lawrence College

With three friendly campuses in Brockville, Cornwall, and Kingston, St. Lawrence College is an integral part of the economic life and social fabric of Eastern Ontario with a close-knit community of 7,000 full-time students, and more than 80,000 proud alumni. Hundreds are also enrolled in our online and continuing education courses each year. As part of our ongoing sustainability initiatives, the College boasts more than 1,600 rooftop solar modules on our Kingston and Brockville campuses, the largest solar roof-top installation of any post-secondary institution in Canada. The college has many Applied Research projects in progress, as well, our Corporate Learning and Performance Improvement group has helped more than 350 organizations grow and prosper. Through our Employment Service offices we work with thousands of clients annually.

For more information Contact:

Laura Tulchinsky
Marketing and Communications
St. Lawrence College
613-544-5400, ext. 1291
Cell: 613-329-2451
ltulchinsky@sl.on.ca