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St. Lawrence College launches new Graduate Certificate program in Interactive Marketing Communications


KINGSTON – Starting this Fall 2013, St. Lawrence College will offer a new one-year graduate certificate program designed to prepare graduates for careers as digital strategists in interactive marketing communications (IMC). This new program, offered on the College’s Kingston campus, builds on the solid reputation of the Advertising & Marketing Communications Management diploma programs. Students in the new program will dig deeper into the practice of integrated marketing communications through practical, hands-on study.


Graduates will find work as digital strategists in ad agencies or marketing departments, or in organizations and agencies as account representatives. According to a 2010 study by the Interactive Advertising Bureau of Canada, a survey of advertising agencies in Toronto suggests a growing demand for digital strategists.


The curriculum in this specialized program will be focused on strategy development. With the college’s state-of-the-art Marketing Communications Centre modeled on an interactive marketing agency, the new IMC program teaches an integrated approach to media (both traditional and digital) and an interactive approach to message, according to John Conrad, Associate Dean, School of Business at St. Lawrence College.


“This new graduate certificate will deepen the students’ understanding of marketing communications in general, and develop new skills in planning and implementing IMC campaigns. From concept to execution and evaluation, students will work to solve real challenges from real clients,” he said. “A six-week work placement will augment the in-class work, providing unbeatable experience and industry contacts for their future careers.”


“This program builds on the strength and proven performance and history of our Advertising programs at St. Lawrence College, and is responding to a critical need for trained professionals in a growing niche in this industry,” said Glenn Vollebregt, President and CEO of St. Lawrence College. “We know this program will continue to prepare the highly skilled and well educated graduates the advertising industry knows and expects from St. Lawrence College.”


The Interactive Marketing Communications graduate certificate program is for those who already have a diploma or degree. Applications are being accepted into the program. For more information please visit




About St. Lawrence College

With three friendly campuses in Brockville, Cornwall, and Kingston, St. Lawrence College is an integral part of the economic vibrancy of Eastern Ontario. St. Lawrence College is a close-knit community of 6,700 full-time students from Canada and from more than 40 countries worldwide, with more than 70,000 alumni. As part of ongoing sustainability initiatives, the College recently completed the installation of more than 1,600 solar modules on the roofs of our Kingston and Brockville campuses, the largest solar roof-top installation of any post-secondary institution in Canada. In addition to this investment in our campus infrastructure we have recently completed a multi-million dollar revitalization of our Cornwall campus. The college has many exciting Applied Research projects in progress, as well, our Corporate Learning and Performance Improvement group has helped more than 200 organizations grow and prosper. Hundreds enroll in our part-time and distance education courses each year. We work with thousands of clients annually at our Employment Service locations in Kingston, Sharbot Lake, Sydenham, and Ottawa.


Denise Wing

Communications Officer

Marketing & Communications

St. Lawrence College

Brockville, Cornwall, Kingston

T 613-345-0660, ext. 2261