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Marketing students bring home bronze from the CMAs

2012-12-10

Four St. Lawrence College students from second and third year marketing programs won Bronze in a Canadian Marketing Association (CMA) competition, competing against 28 other colleges from across Canada.

Students Alisha Ferguson, Chang Sun, Ashley LeTourneau and Katie McLean attended the 42 CMA Awards Gala was held last weekend in Toronto along with faculty advisor, Laura Kittner. The event is the largest of its kind in Canada and celebrates marketing excellence, honoring the stars of the Canadian marketing community who have produced stellar marketing campaigns.

Every year, the CMA puts Canadian marketing students to the test by encouraging them to submit their ideas and solutions for theoretical marketing scenarios. This year, teams were given a detailed study of Sick Kids Foundation and the task of developing an integrated marketing campaign aimed at increasing existing donor contributions, using a budget of $500,000.

The students returned from the event with work placement offers and even a few job offers. "This was a very exciting and productive event for me. I met many interesting people and got a great lead on a possible placement," said student, Chang Sun.

“These four young women represented the school of business with a wonderful sense of professionalism and confidence,” Laura Kittner said. “The focus and attention to detail to achieve the clients' objectives in this case submission, coupled with their strategic marketing vision, allowed them to excel above many other submissions and claim their bronze placement from the Canadian Marketing Association. It is moments like these that reinforce why I teach. I am all too proud of these budding marketing professionals."

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For Information:
Laura Tulchinsky
St. Lawrence College, Communications
613-544-5400, ext. 1291