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SLC wins three gold medals at provincial marketing competition!

2012-11-22

A team of Business students from St. Lawrence College finished second overall at the Ontario Colleges' Marketing Competition (OCMC) held at Centennial College November 15 and 16. In this annual competition marketing students from colleges across the province compete in a variety of marketing case events, a sales presentation, and job interview. Historically, St. Lawrence College has performed very well at the competition, being victorious nine times in the past 20 years.

This year's team won three gold medals, one silver medal, and received one honourable mention. In the marketing case, Brook Jibb and Breanne Sinibaldi, both third year marketing students, won gold. In the integrated marketing communications case, Brook Jibb and Nick Hovencamp, a second year advertising student, won gold. In the retailing case, David Harnden, a third year marketing student and Chris Siebner, a second year advertising student, won gold. In the marketing research case, David Harnden and John Relyea-Voss, another third year marketing student, won the silver medal. Honourable mention went to Tanya Trombetta and Chris Siebner, both second year advertising students, in the direct marketing case.

"We were competing with much larger college teams where students specialized in one event. Many on our team had to train for two events. The dedication of our coaches to get us ready really paid dividends. It's reassuring to know that a panel of professional marketers appreciated our ability to devise effective marketing strategies that will solve real business problems," Brook Jibb said. "This reflects positively on the marketing education at St. Lawrence College."

“We are so proud of our student’s achievements at the OCMC,” said Kip Tuckwell, Coordinator, Advertising and Marketing Communications Management program and faculty advisor to the team. “They take it on with such positivism and professionalism, and we know they will take these skills they’ve learned into their careers after they graduate.”


About OCMC

After 30 years, the Ontario Colleges' Marketing Competition (OCMC) continues to bring hundreds of highly motivated business students and dynamic faculty together to showcase their business talents and earn top awards for teamwork and strategic thinking. This prestigious competition is hosted annually by a different Ontario college and is driven as a student-centered event with volunteer faculty providing organizational assistance. The OCMC provides students with an extremely valuable learning experience and is funded annually by corporate sponsors, the host college, and registration fees.

About St. Lawrence College

Located along the shores of the St. Lawrence River, SLC has three campuses in Brockville, Cornwall and Kingston. St. Lawrence College boasts 6,500 full-time students from Canada, and more than 40 countries worldwide. Our college community includes 20,000 part-time students, 1,000 staff, and more than 70,000 alumni. We also serve more than 3,000 Employment Services clients annually. The college has recently invested in the development of Applied Research with many exciting projects in progress. In addition revitalization of our campuses is underway to support new and innovate new programs including; Wind Turbine Technician, Game Development Technician, and Fine Arts, among others.

For information:

Laura Tulchinsky
St. Lawrence College, Communications
613-544-5400, ext. 1291


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