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St. Lawrence College Students Win Prestigious Marketing Award

2012-10-31

KINGSTON, ON - St. Lawrence College second year Business Administration Marketing students have won a coveted award from the Canadian Marketing Association (CMA) for their Direct Marketing case study entry for The Sick Kids Foundation.

“This is a very detailed case that requires marketing strategy planning, target audience profiling, budgeting, marketing tactics development, and in depth research and analysis,” said Laura Kittner, Marketing professor and faculty advisor to the team. “It is a daunting task for a second year course; especially at the start of the semester.”

Entering the Canadian Marketing Association Student Awards Competition is an invaluable way to gain national exposure for both students their respective post-secondary institutions. Students work on real world case scenarios, which can lead to a variety of networking and potential career opportunities with industry professionals.

St. Lawrence College competed against 30 entries from college and university students across Canada. Entries from St. Lawrence College were submitted from second and third year students within the marketing program. This is the second year that the marketing students have entered into the competition and the first time a group has been selected as an award winner.

“This competition was an incredible opportunity to push ourselves and work really hard,” said winning student, Alisha Ferguson. “Our hard work and efforts were recognized and rewarded in surprising and unbelievable ways, and I’m so grateful I had a chance to take part in this competition.”

“This was a huge, intimidating project to take on so early in the semester. It was frustrating, time consuming, and overwhelming at times, but overall, I learned so much from this experience beyond how to market for a non-profit organization,” said student, Katie McLean. “It forced me, along with my teammates to push ourselves to our limits.”

Kittner held a series of mentoring sessions during her Integrated Marketing course with each of the student teams during the stages of planning and development for the case. Every team had different, distinctive ideas and unique strategies to achieve the business objectives that are required to execute the case properly.

“It is imperative that students understand how to think strategically, yet tactically plan, execute and measure their marketing communications plans. These fundamentals are taught within St. Lawrence College business classrooms each and every day,” said John Conrad, Associate Dean of the School of Business at St. Lawrence College. “This recent recognition from the CMA is a shining example of these valuable skills.”


The team will be traveling to Toronto on November 30 to accept the award at the CMA award ceremony.

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About St. Lawrence College
Located along the shores of the St. Lawrence River, SLC has three campuses in Brockville, Cornwall and Kingston. St. Lawrence College boasts 6,500 full-time students from Canada, and more than 40 countries worldwide. Our college community includes 20,000 part-time students, 1,000 staff, and more than 70,000 alumni. We also serve more than 3,000 Employment Services clients annually. The college has recently invested in the development of Applied Research with many exciting projects in progress. In addition revitalization of our campuses is underway to support new and innovate new programs including; Wind Turbine Technician, Game Development Technician, and Fine Arts, among others.

For information:

Laura Tulchinsky
St. Lawrence College, Communications
613-544-5400, ext. 1291