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2010 Canada 55+ Games organizers announce major venue partnership. St. Lawrence College Brockville to host athletes village and seven Games competitions.

2009-12-01

Brockville, ON – November 27, 2009: The Organizing Committee (GOC) for the 2010 Canada 55+ Games are excited to announce a venue partnership with St. Lawrence College. The Games are being held from August 24-28, 2010 in Brockville and the 1000 Islands.

The Campus on Parkedale Avenue will become the hub of the 2010 Games and the venue for seven of the Games 24 events.

An athletes’ village will be created including a marquee tent capable of hosting the projected 2000 participants for the opening and closing ceremonies and a variety of entertainment. A vendor’s market and media center will also be established. Services available onsite will include registration for participants and volunteers, and the transportation depot.

"This is one of our first big news items since we defeated Edmonton for the hosting rights of the Games." commented David Dargie, GCO Chair. "To announce that St. Lawrence College will become the epicenter of the event means they recognize the importance of the Games coming to the region. We’re really happy to have them on board."

"We are pleased that St. Lawrence College is able to support Canada 55+ Games through our sponsorship." said Gord MacDougall, Vice President, Student and External Affairs. "We look forward to the 1000's of athletes in the city and their families, it will be an excellent economic stimulator and a great opportunity to showcase the city of Brockville to the rest of Canada."

Details of the college’s partnership with the Games were announced to the St. Lawrence College staff and students at a "coffee break" event earlier on Tuesday morning.

"The Brockville campus looks forward to welcoming all athletes, their families and supporters, and organizers of the games in August of 2010." said Beverlie Dietze, Campus Dean, St. Lawrence College. "Not only will this be a tremendous opportunity to witness great athleticism in a multitude of sports, but also an opportunity to leave a great legacy for all of us, as we observe the outstanding example set by these mature athletes."

The athletes’ village will provide an outstanding opportunity for local businesses to become an approved vendor offering products & services to participants. There will be a variety of evening entertainment & daytime activities open to the local community. Full details will be announced at a later date as those plans are confirmed.

"With seven events onsite at St. Lawrence College and another three events at the Brockville Memorial Centre, we now have a large concentration of the participants in one location." explained Laurence Bishop, Games Executive Director. "This bodes well for the environment we want to create and impacts positively on the required logistics."

In recognition of their enthusiastic participation, St. Lawrence College becomes a major sponsor in the Games sponsorship program. Those interested in more information on the vendor opportunities at the athlete village, are requested to contact Laurence Bishop at the Games office 613-498-3966 ext. 26.

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For further information, please contact: Adrian Nicholls, Director – Media and Communications

(613) 341-9570 or anicholls8@cogeco.ca

Laurence Bishop, Executive Director
(613) 498-3966 or lbishop@brockville2010.ca

Kelly Wiley, Marketing Manager, St. Lawrence College
613-544-5400 ext. 1628 or kwiley@sl.on.ca

Background Information
The Canada 55+ Games Association is the overseeing body for the Canada 55+ Games. The Games are open to adults 55 and above as of December 31 of the year in which the Games are held. The Games are a combination of friendly competition, socialization and just plain fun. Each province/territory determines a play-off process to determine participants qualified to represent the province at the Games in 24 different competitions. The Canada 55+ Games are growing rapidly. In 1996 the Regina, Saskatchewan Games attracted about 350 participants. In 1998 about 750 attended the Games in Medicine Hat. Alberta. In 2002, Summerside, PEI attracted about 600. The Games in Whitehorse, Yukon in 2004 attracted almost 1,000 participants and at least 300 non-participants. In 2006, Portage la Prairie, Manitoba attracted 1125 athletes and another 274 non-participants representing 10 provinces and territories and required over 500 volunteers. The Games were hosted by Dieppe, New Brunswick in 2008 and attracted over 1,600 participants and guests. Many participants stay a minimum of one week in the host community to take in tourism opportunities and treat their stay as a vacation. The Games hold a projected economic impact of between $3.5 and $5 million for the region.

In 2008, the City of Brockville defeated Edmonton, Alberta as the official host municipality for the Games that are held on even years. The 2010 bid delegation in Dieppe, NB included Leeds-Grenville MP Gord Brown, former Brockville Mayor Ben TeKamp, Tony Barnes and bid consultant Laurence Bishop who presented a professionally produced video and provided great visual representations of the Brockville and 1000 Islands region. An official video endorsement from Ontario Premier Dalton McGuinty recognizing Brockville’s efforts was also presented.

The Games are projected to attract nearly 2,000 participants in 19 activities including golf, cribbage, curling, 5-pin bowling, contract bridge, swimming, track and field, hockey, duplicate bridge, scrabble, slo-pitch, tennis, darts, floor shuffleboard, horseshoes, 8-ball, table tennis, lawn bowling and badminton. Another 5 "open" championships include canoeing, triathlon, kayaking, mini-marathon and archery meaning those 55+ do not necessarily need to qualify to compete.

About St. Lawrence College
St. Lawrence College has approximately 6,000 full-time students from Canada and around the world, 20,000 part-time registrants, and 3,000 Job Connect Clients in over 80 academic programs and employs over 1,000 full-time and part-time staff at our three campuses in Brockville, Cornwall, and Kingston. In addition to new residences with more than 700 beds, the College has recently invested in new programs including degree Nursing, Firefighter Education and Training, Fine Arts, and Music Theatre Performance, among others.